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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Festival of Media Global

  • Festival of Media 2014 Highlights: It’s all about transparency

    14 April 2014


    Photo: ‘Getting with the brand programme’ panel session with DataXu Chief Executive Officer & Co-Founder, Mike Baker, at Festival of Media Global

    As presenters and delegates at last week’s annual Festival of Media Global were voicing concern about the issues surrounding transparency and its growing importance in the digital advertising industry, the IAB UK announced that UK digital ad spend is up 15% year-on-year to £6.3bn and the IAB US revealed a new milestone; internet advertising is now bigger than TV advertising. Adding to these timely statistics, the IAB observed that “To scale the market and create value for ...

    Comments (3) | Permalink

    Posted by: Bloggers' Gallery

    Tags: DataXu, IAB, Transparency , Ad Spend, Festival of Media Global

  • Hey big spender!

    02 April 2014

    Next week at the Festival of Media Global, the budget holders of some of the world’s most recognisable brands will be coming together for an informal and interactive Q&A session, with no holds barred, giving Festival of Media delegates the opportunity to ask (almost) anything.

    Forming the ‘Media Directors’ Forum’ panel is Gerry D’Angelo, European media director at Mondelez International, Sameer Singh, Vice President & Head of Global Media at GSK, Sital Banerjee, Global Head of Media at Philips, and Craig Hepburn, Global Director, Social and Digital Media at Nokia.

    According to data from Kantar Media, Mondelez spent some ...

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    Posted by: Bloggers' Gallery

    Tags: Media Directors' Forum, Festival of Media Global

  • A fine array of big (Swiss!) cheeses at the Festival of Media

    26 April 2013

    There are so many marketing events on the calendar these days that, with a bottomless budget it would almost be possible to conference surf every day and do no work at all! However, in reality, with time and money both being precious commodities, it’s more important than ever to be discerning when it comes to deciding on what events to attend. Which is why I’m so looking forward to next week’s Festival of Media in Montreux, Switzerland. This will be my fifth time for attending and I know it will be money well spent.

    Nowhere else that I have been ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media Global

  • Why emotions are the key to a brand's social video success

    18 April 2013

    What makes a video become a YouTube sensation? What is it that makes people share some videos but not others? Unruly EMEA MD Phil Townend and leading academic Dr Karen Nelson-Field will answer these questions and many more about the secrets of social video success at the Festival of Media conference in Switzerland at the end of the month. Here is a sneak peek at what they will be talking about...

    The idea of predicting the success of a YouTube video before it is even launched may seem as far-fetched as guessing which new pop song will become the next ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Social, Video, Festival of Media Global

  • Introducing the Festival of Media Global 2013's Blogger-in-Residence

    11 April 2013

    I am so glad to tell you that I will be the Blogger-in-Residence at the Festival of Media Global 2013!!! I am extremely happy for that!!! I feel so honoured that they picked me for that.

    What that means for you – the readers of the curious brain- is that you get to have access to everything that more or less is going on in there! Breaking news, interviews, insights and exclusive content!!! So make sure you visit the blog those days! You don’t want to miss this!

    This year’s Festival of Media Global theme is: ‘From content to ...

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    Posted by: Bloggers' Gallery

    Tags: Content, E-commerce, Festival of Media Global

  • Yahoo, Mofilm and RTL Interactive battle it out to impress Nestlé at FOMG

    17 April 2012

    Outgoing Yahoo EMEA senior vice-president and managing director Rich Riley managed to impress Nestlé head of digital and social media Pete Blackshaw, following a head-to-head battle against RTL Interactive managing director Marc Schröder and Mofilm president and co-founder Andy Baker to ‘woo’ him with their advertising solutions.

    In a unique session on the second day of the Festival of Media Global, the three media owners were pitted against each other as they took part in a session entitled ‘What happens when TV isn’t the only screen?’ The aim of the game was to each take it in turns to convince ...

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    Posted by: Jenni Baker

    Tags: Connected TV, TV, Video, Festival of Media Global

  • Festival of Media Global 2012 Day 1: Tweets roundup

    17 April 2012

    If you’re not with the leaders of the media and marketing world in Montreux, M&M Global gives you a random selection of some of the tweets from those of you who are!

    @bmacrow Rocking the silent panel session

    @Werner this is fun, the marketeers at #fomg12 use Bezos' definition of Brand: "A brand is what people say about you when you are not in the room"

    @LindseyClay Big respect to all the agency CEOs for participating with such grace under fire in terrifying "Agency Jeopardy".

    @Rory Stirling Completely disagree out of home ads drive mobile commerce. Suspect that QR ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media Global

  • Clouds & Crowds

    16 April 2012

     Vogels

    “If your company isn’t measuring deeply the interaction with customers and using the data, you are missing out,” Amazon.com chief technology officer Werner Vogels warned delegates on stage at the Festival of Media Global in Montreux today.

    Speaking passionately about the importance of data, Vogels said that learning is the biggest accomplishment so you must “measure relentlessly.”

    He urged companies to adopt three steps when launching new products/initiatives:

    Experiment
    Measure
    Iterate or pivot

    According to Vogel, the best organisations designed to deliver new products under conditions of extreme uncertainty are starts-ups due to their ability to be reactionary. He ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Digital, E-commerce, Advertising, Marketing, Measurement, ROI & effectiveness, Festival of Media Global

  • Seven pieces of advice for marketers

    16 April 2012

     

    Barclays head of brand, reputation and citizenship David Wheldon unleashed seven golden rules for marketers at FOM Global. Take note:


    1. There’s no such thing as a lead agency
    2. Collaborate
    3. T-shaped people – the industry needs more open, ego-free and sharing people
    4. The conductor of the orchestra is the client – pay attention to what’s happening around you all the time
    5. Freedom within a framework - but you still need a framework in place
    6. Hire and inspire curious individuals – those who are passionate are keen to learn will undoubtedly succeed
    7. Remember there ...

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    Posted by: Jenni Baker

    Tags: Marketing, Festival of Media Global

  • Best of the Tweets from Day 2 at the Festival

    10 May 2011

    You can catch-up on all of the chatter from the Festival of Media on twitter by following: @mandmglobal, @creamhq or @festival or by using the hashtag #fom11


    Session five: Ideation and the social network

    “Who will provide prime content in the future if print journalists cannot protect their work #FOM11” - @60spindoctor

    “RIM is the most penetrated brand on Facebook. RIM is one degree separated from 400,000,000 people. #fom11” - @CreamHQ

    “#fom11 Brian Wallace of RIM making strong case for importance of Brand "owned" content / media in future.” - @jackklues

    “We need more analysis not just dashboards for social ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Festival of Media Global

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