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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Sports

  • The FA commission: a PR mess with no conviction

    22 October 2013

    WARNING - this post has been written by a Caucasian male of heterosexual orientation.

    Imagine if I, and every other writer working, had to include the above (obviously person specific) on everything we wrote. It would seem a rather pointless exercise would it not? Why should anybody get a job or be asked to do something on the basis that they are a certain colour, gender or due to their sexuality? 

    The FA's latest commission - set up to assess why the English national team doesn't perform well at major tournaments while the Premier League's clubs consistently do well in ...

    Comments (3289) | Permalink

    Posted by: Luke Cloherty

    Tags: Media, Business, Sports, FA, PR, 2013

  • Never mind the results, feel the sponsorship

    05 February 2013

    On February 6 England will take to the field against Brazil. Two of the most feted names in world football will go head to head at Wembley. It’s a blue riband occasion and the perfect moment to assess the strength of ‘Brand England’ and its appeal to sponsors.

    In 2013 we are only three years away from hitting a half-century of hurt – 1966 was, as we are all too frequently reminded, the last time the team actually won a major tournament.  But does this lack of success actually impact on the commercial value of the brand?

    Last year England ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Sports, Sponsorship

  • Summer of sport: infographic

    27 June 2012

    With the UEFA Euro 2012 heading for the finish post and the London 2012 Olympic and Paralympic Games creeping ever so quickly closer, Havas Sports & Entertainment have released some new research that highlights just how immense the public appetite is for sport.

    “The key outtake from this research is that despite the difficult economic conditions people are prioritising spending on sport as its popularity remains sky high,” says Havas Sports & Entertainment global president and chief executive Lucien Boyer. “To capitalise on this trend our aim is to help brands develop integrated campaigns at both a global and local level, ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Sports, Sponsorship

  • Let them drink beer!

    07 June 2012

    With the Euro 2012 competition about to kick-off this weekend, you would think that Carlsberg, as an official global beer sponsor of the tournament – would be sitting pretty cushty right now...

    Football and beer go hand in hand – in fact, it’s the only time I’ll ever drink it! But despite this massive sponsorship deal with the Euro 2012 tournament, it won’t be Carlsberg that is the lager of choice for football fans while watching the beautiful game – but rival Stella Artois...

    According to a survey of 1500 UK men, carried out by TolunaQuick, Stella Artois will be ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Sports, Advertising, Sponsorship

  • Power to change

    14 October 2011

    “Sport has the power to change the world”…

    …These were the words of former Brazilian footballer and entrepreneur Raí Souza Oliveira, who was interviewed on stage at the Festival of Media in Miami on the final day of the conference.

    Sports can be leveraged to help young people in Latin America, through development and education, ultimately helping society. Oliveira sees the upcoming World Cup in Brazil as a good opportunity for brands to have a part of investment in the democratic part of sports activities. Brazil has a new objective and that is to educate the country, through the power ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Sports, Emerging Markets, Festival of Media LatAm

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