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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The challenges we face working in digital

    29 January 2013

    Working in digital is fast-paced, exciting and very fulfilling. But like all industries there are annoyances we deal with on a day-to-day basis that slow us down and downright frustrate us.

    The below highlights a few examples I could think of and some advice on how to get past these issues and start getting results for your client/business.


    Getting access to client technology platforms (eg. web analytics)

    Despite access to data being essential when running a media campaign, many clients will claim they are not allowed to give an agency access to a web analytics platform or similar due to ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Digital, Search, Google

  • Facebook Graph Search: On top? Or a flop?

    16 January 2013

    We’ve been waiting long enough and now Facebook has finally given us something optimistic to talk about for the first time since its disastrous IPO last year. 

    What happened?

    It’s all over the news and if you haven’t heard by now then where have you been hiding? For those that have been travelling on a long-haul WiFi-less flight (that’s the only way you could have missed it), here’s the news in short:

    The tech world had been speculating for some time about a big Facebook announcement, which came last night during a press conference in California. Rumours were rife around ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Advertising, Facebook, Search

  • What’s the most searched-for term of 2012?

    03 December 2012

    In what has been a year we’ll remember for football, Fifty Shades of Grey, the iPhone 5, Felix Baumgartner’s 24-mile space jump, and news of Kate Middleton and Prince William expecting a royal baby, can you guess what the most searched-for term of the year was in the UK across the Yahoo search engine?

    While 2012 will stick out in our minds as a year full of many great events, it was in fact a little old event some might remember called the London 2012 Olympics that caught the nation’s imagination in 2012.

    According to the Yahoo ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Search

  • Five top tips for optimising international SEO

    28 November 2011

    Search Engine Optimisation (SEO) strategy for international brands can be a minefield. Without strategic, careful planning, brands can quickly find themselves exponentially overwhelmed. Multiple languages, multiple websites, multiple website platforms and even multiple alphabets conspire to make SEO across borders a difficult proposition. Consider these best practices for international SEO:

    Favour strategies that span borders

    If your strategy works without having to be tailored by market, that’s great! For instance, if you are working to improve visibility in several countries, and each country’s site is built on the same platform, look to optimise that platform first. For example, is it ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Search

  • Hands up, who knows what SEO means?

    07 September 2011

    By Andrew Whitehair, managing director, Razsor 

     

    The internet is now so much part of our daily lives that we might sometimes forget how it has revolutionised the way we do business and the way we run our personal lives. Consumers have become increasingly connected and web-savvy, able to connect with brands through their computer, mobile or tablet device on their own terms. In order to be successful it’s important for brands to understand the digital world and its language. To help marketers starting out on this journey, here are some of the most regularly used terms in digital marketing ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Online, Online advertising, Search

  • SEO: Google’s Organic Search Sitelinks Offer Brands More Online Visibility

    30 August 2011

    by Doug Platts

    Brand marketers cannot afford to be passive in their online marketing efforts in today’s search culture. One of the most important aspects of today’s online marketing is in the search engine results page (SERP). Google Sitelinks are arguably the best feature to come to the search engine results page (SERP) for brands in the past 5 years. The evolution and growth of Sitelinks has been especially interesting for brand marketers to watch, and the latest changes to Sitelinks offers a very real chance for your brand to directly benefit in a big way.

    We cheered when they ...

    Comments (5) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Online advertising, Search, Google

  • Walking on the Bing side

    08 July 2011

    I still remember the day that I was introduced to the world of Google. I was in high school and my English teacher took us all down to the library to show us how to do research online. She showed us Google and instructed us to use it when looking for anything online and from there my Google addiction began. I now have a Gmail account, use Google Maps on my phone, use Google analytics to track what I publish online and most importantly still exclusively use Google for search.

    This week that all changed.

    I am still not 100% ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Bing, Search, Google

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