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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • NEW MARKETS: Matriarchs, mini-marts and mobile - lessons for brands in Indonesia

    13 May 2014

    Over 17,500 islands are scattered across the Indian Ocean, with a young and literate workforce and one of the fastest growing middle-class populations in the world: it’s not hard to see what has earned Indonesia’s status as one of the MINT countries to watch. Disposable income has been steadily rising over the last ten years, with Indonesians feeling more optimistic than ever about their financial futures. Hand in hand with rising income levels is the demand for an ever-widening pool of products, from instant coffee and smartphones, to the latest health and beauty products.

    One mistake that many brands make ...

    Comments (1655) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Indonesia , Emerging Markets