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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Five things marketers need to know about consumers in 2014

    17 December 2013

    Chris Jefford, founder/strategy director at Hometown, discusses what he believes to be the five things that marketers will need to know about consumers in 2014.

    1. They will spot you jumping on the marketing bandwagon a mile off.

    If 2013 taught us anything it was that the birth of royal baby George did not provide brands with a shoo-in to send out a pointless piece of direct marketing, or worse, a slap-dash Facebook post with the picture of a crown super imposed onto a product. Consumers deserve to be credited with more intelligence than that, and they can spot a bandwagon ...

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    Posted by: Bloggers' Gallery

    Tags: Consumers, 2014, Marketing, Insight