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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Shazam

  • Shazam’s native ads: engaging or disruptive?

    02 June 2014


    Music pioneer, Shazam, has just announced plans to partner with the newly launched Facebook Audience Network. Revealed at the F8 conference earlier this year, the new network aims to allow Facebook ads on third-party mobile apps. Shazam’s decision to partner with the social network is likely to be driven by a need to create ads that are non-intrusive to its users. But are these ads the best way to engage Shazam’s audience, or will it simply disrupt the user-experience?

    Ads served through Facebook Audience Network algorithmically aim to be relevant and blend in as much as possible to the native ...

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    Posted by: Bloggers' Gallery

    Tags: Shazam, Facebook, Native Advertising

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