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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Fashion

  • Angela Ahrendts joins Apple: what does it mean?

    16 October 2013

    Apple have announced that Burberry chief executive Angela Arhendts will be joining them in a newly created role as vice president of retail and online stores next spring. There are some questions that may need answering herein, particularly those which address where this leaves Burberry and its structure, but also those which address the tech behemoth's intentions henceforth.

    Christopher Bailey, the company's current CCO, is taking over CEO duties on top of his creative role. So what are we to deduce from this? Are Burberry's intentions of a more creative rather than retail nature going forward? 

    For a few years now Burberry has ...

    Comments (3126) | Permalink

    Posted by: Luke Cloherty

    Tags: Tech, Burberry, Apple, Fashion

  • Online commerce: the saviour of high street fashion

    02 November 2011

    by Alex Blaney, creative director, Session Digital

    There’s no mistaking the seismic shift towards ecommerce that is having a profound effect on purchasing habits globally.

    Historically the luxury end of the market, of which fashion plays a significant part, has been slower to adopt the digital as they cite its inability to recreate the touch, feel and build quality of the product. This is true, but it is something that can never be truly replicated. Accepting that fact is absolutely fundamental.

    Nothing digital can equate to the sensory stimuli a customer experiences as they shop. No ‘digital fitting room’ can ...

    Comments (0) | Permalink

    Posted by: Session Digital

    Tags: Online, Social commerce, E-commerce, Fashion, Branding

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