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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Microsoft’s appification isn’t just a surface change for marketers

    20 March 2013

    The digital marketing industry generally responds quickly with new tactics to incorporate incremental changes in formats and technologies, but Microsoft's recent moves – the launch of Windows 8, Surface, the Windows 8 Phone and the Ads-In-Apps program – signal the need for a huge and rapid shift in online marketing communications strategies. After a quarter of a century as the standard for users, programmers, publishers and marketers, the provider of the world’s most-used operating system has transitioned from a display of windows to app-style tiled content formats. The dramatic nature of this change from a technological bedrock like Windows shows ...

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    Posted by: Bloggers' Gallery

    Tags: content strategy, Content, Appification