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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Content that you want to share: an advertiser gets it right

    08 May 2014

    Paid, Owned and Earned, three words able to encapsulate almost everything we do in marketing and advertising. The trouble is we are sometimes prone to over using and indeed over claiming our skills in relation to these words with the worst crimes attributed earned. The reality is that we rarley hit the sweet spot either lacking good content, the skills to share content or not enough of it to make a mark.

    Having worked in digital for many years, going back to the rise of viral videos in the early 2000's we used to urge advertisers to create content for ...

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    Posted by: Bloggers' Gallery

    Tags: India, Nestle, #ShareYourGoodness, YouTube