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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Gaming

  • Everyone is gaming: infographic

    26 June 2013

    For a really quick snapshot into the gaming market in the UK, check out this infographic from Spil Games:

    Related Content:

    Opinion: Look who’s gaming

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    Posted by: Bloggers' Gallery

    Tags: Gaming

  • How Nintendo rescued the video game industry: infographic

    12 November 2012

    Nintendo

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    Posted by: Bloggers' Gallery

    Tags: Gaming

  • How much do you know about the London Underground?

    03 October 2012

    There’s nothing we here at C Squared towers love more than a little bit of entertainment to break up our hectic days on the M&M Global desk and when this new game from CBS Outdoor UK landed on our desk in the shape of a poster, we just couldn’t drag ourselves away.

    Ready: CBS Outdoor’s ‘Look for Longer’ campaign is a cryptic game designed to test Londoners on their knowledge of London’s Tube network. The game (see below) will feature on social media, Virgin Media Wi-Fi on the tube and traditional out-of-home formats, all designed to keep commuters entertained while ...

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    Posted by: Jenni Baker

    Tags: Creativity, Online, Social, OOH, Gaming

  • Programmed for demise

    28 August 2012

    A little bit of insight into the world of video gaming amongst young boys and ultimately how it is affecting their educational prospects...

    Programmed for Demise
    Created by: www.OnlineGraduatePrograms.com

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    Posted by: Jenni Baker

    Tags: Gaming

  • The secret lives of mums online: an infographic

    14 May 2012

    Five years ago I would have laughed at someone who told me that in five years time my mum would even know how to turn on a computer or a mobile phone never mind know how to use it. These days, I’ll be lucky if I can drag her away from Farmville or Treasure Isle for half an hour to get dinner started.

    Who would have thought it? But Nielsen has carried out a piece of research on American mums, which found that nearly three out of four mums visited Facebook during March 2012 and when it comes to social ...

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    Posted by: Jenni Baker

    Tags: Social Media, Online, Social, Gaming

  • Brand growth requires changing the game, not just playing it

    22 March 2012

    Sometimes when I am faced with a problem, I can only see it from one viewpoint. The result is that I get stuck and can’t figure out how to solve the problem.

    I was reminded of this the other day when a group of us were discussing how best to grow the financial value of a brand. Because we tend to think about a brand’s status in the context of its product category, we often forget that the biggest opportunity for growth may exist outside the current definition of that category.

    In spite of the fact that most of our ...

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    Posted by: Nigel Hollis

    Tags: Gaming

  • The state of gaming: an infographic

    23 February 2012

    Earlier this week, M&M Global hand-picked some key findings from Spil Games’ 2011 State of Gaming review, but enough of boring numbers, here's a fun and colourful infographic that illustrates all the stats you need to know about the state of gaming in 2011.

    Comments (1) | Permalink

    Posted by: Jenni Baker

    Tags: Gamification, Gaming

  • Social gaming by the numbers

    07 September 2011

    For all you marketers out there, I just stumbled upon this fantastic social gaming infographic posted by Social Medio and created by Erik Qualman, which gives a good overview of where gaming is at in terms of numbers.

     

     Want to tap into gaming's immense potential to engage your audience? Check out Extra Life, our exciting event geared at educating marketers about gaming!

    See original post here.

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    Posted by: Juliet P. d'Arguesse

    Tags: Gamification, Gaming

  • And you thought you understood gamification?

    01 September 2011

    After perusing the web for all things "gamification," we stumbled upon Kirk Battle's blog on gamification.  Here are a few excerpts on his thoughts:

     

    Game academic James Paul Gee called the growing understanding of video games in modern society the semiotic domain or “modalities used to communicate distinctive types of messages." The more people who play games, the more familiar they will become with their conventions, which will in turn allow for that means of communication to cover more topics in society. This is one of the most common selling points for gamification when explaining why it would ...

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    Posted by: Juliet P. d'Arguesse

    Tags: Gamification, Gaming

  • Top 10: How can marketers embrace gaming?

    22 August 2011

    As we all know, gaming or "gamification" is increasingly becoming a hot topic with marketers. It is seen as a new way to engage consumers. "Engage" also being the hot word coming out of every marketers' mouths...! However, despite all this excitement, there is a clear disconnect between the growth of this medium and the level of understanding about the opportunites it provides among the client and media buyer community. In fact, according to recent poll by M&M, 67% of international planners and key clients feel that their knowledge of maximising marketing opportunities within gaming is below average.

    Thus, in ...

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    Posted by: Juliet P. d'Arguesse

    Tags: Gaming

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