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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Festival of Media

  • Dmexco, through a programmatic lens

    19 September 2014

    Clare Parker, senior marketing executive, international, at The Exchange Lab on the lessons learned at last week's Dmexco event in Germany.

    Last week, the world’s leading media agencies, brands, publishers and ad tech companies came together in Cologne, Germany for Europe’s largest digital marketing and technology affair.

    Over 30,000 delegates attended Dmexco to catch a glimpse of industry thought leaders, with over 400 international speakers presenting across six stages throughout the two days and over 800 companies exhibiting their new products and services. Here is a round-up of the key learnings from some of the industry giants.

    Building Brands in ...

    Comments (1) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Festival of Media, The Exchange Lab

  • Don’t lose your credibility

    03 April 2014

    It’s often said that the influx of real-time marketing and the demand for multiplatform offerings can have an adverse effect on a brand’s tone of voice and messaging. It’s all too easy to get lost in the technology, the latest platform or gimmick, and lose sight of the overall brand objectives.

    And it’s refreshing when a leader can admit they don’t yet have all the answers. Take, Martin Riley, Chief Marketing Officer at Pernod Ricard and who Festival of Media Founder and Chairman of C Squared, Charlie Crowe will be welcome at the upcoming Festival of Media Global. Martin ...

    Comments (2) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Festival of Media, Pernod Ricard

  • Time to tackle viewability

    01 April 2014

    Ancient Rome was a sophisticated and powerful civilisation which has had a profound influence on later societies. The digital era, on the other hand, is only in its infancy, but its impact has already been profound.

    You may ask why draw this parallel? It’s because at the Festival of Media Global next week- which is taking place in Rome - the digital elephant in the room will finally be brought out in the open.

    And the issue is this: With an estimated 50% of online ads never even seen, viewability has never been more prudent for media owners and brands ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Festival of Media, ComScore, Viewability

  • Guinness World Records partners with the Festival of Media

    17 February 2014


    Guinness World Records and the Festival of Media Conference and Awards series have made a worldwide partnership.

    Guinness World Records will partner with the Festival of Media across its three events and will also see the creation of a new award category within the Festival of Media Awards – The Record-breaking Brand Award.

    The new award will recognise the greatest record-breaking media campaigns over the last 12 months and the shortlist will be selected by Festival of Media judges.

    Shortlisted media campaigns include live events, experiential activation and digital content creation; with record-breaking brands selected from Greater China, Indonesia, Vietnam, ...

    Comments (10) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Festival of Media, Awards, Record-breaking Brand Award, Guinness World Records

  • Celebrating world television day

    21 November 2013

    Today we celebrate World Television Day, set up in December 1996 by the United Nations General Assembly who proclaimed November 21 as a day to commemorate the date on which the first World Television Forum was held. Here, media personalities met to discuss the growing significance of TV and how it enhances mutual cooperation among media practitioners.

    The day also recognises that television plays a major role in presenting different issues that affect people.

    For the first time ever, key industry bodies including the association of television and radio sales houses, the EGTA, European Broadcasting Union (EBU) and the Association ...

    Comments (0) | Permalink

    Posted by: Laura Bracher

    Tags: Festival Flashbacks, Festival of Media, World Television Day, Fox, TV

  • Propeller releases top 50 influencers list in the marketing and advertising sectors

    28 October 2013

    Martina Lacey

    Martina Lacey, Global Head of Content at the Festival of Media, was named last week as one of the top 50 influencers in the marketing and advertising sectors. The list is compiled by Propeller, in association with Cision, and aims to highlight those leading the conversations in the media world. 

    The list works by using their influence score which takes into account over 40 online and offline factors such as outlet circulation, page views and unique visitors as well as social measures such as Facebook likes, retweets and blog comments. If they are not on social media, but are in ...

    Comments (6945) | Permalink

    Posted by: Laura Bracher

    Tags: Top 50, Festival of Media, List, Advertising, Marketing, Influential , Martina Lacey

  • Festival of Media Awards: The best of Unilever

    30 July 2013

    If you’re an agency and you’ve got some great work to show off, wouldn’t you want to get it in front of one of the biggest advertisers in the world? Well it’s a good thing that Unilever senior vice-president global media Luis Di Como is chairing this year’s Festival of Media LatAm Awards 2013.

    The Festival of Media LatAm Awards celebrate the best in media thinking from Latin America. They were the first awards to launch in the LatAm region designed to specifically provide a platform to promote the best in class and reward creative media thinking.

    We’ve taken a ...

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    Posted by: Jenni Baker

    Tags: Festival of Media

  • Festival of Media Asia 2013 Day Two: Tweets Roundup

    05 March 2013

    As The Festival of Media Asia draws to a close, M&M Global has again been tracking the #FOMA13 hashtag to bring you a round-up of all the top tweets from Day Two.

     

    @festivalofmedia The #FOMA13 Awards have begun. For a quick reminder of the categories and shortlisted entrants visit http://t.co/t7vM8S5sb1

    @mindshare_apac Facebook is more a branding medium than an advertising medium - Sir Martin Sorrell #FOMA13

    @googlegupta Every biz needs the two. @shalabhpandey: advertising is about Mad men and MATHS Men. Sir Martin from #wpp #foma13”

    @mindshare_apac When asked how he responds to emails ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Festival of Media Asia, Festival of Media, Mobility

  • Festival of Media Asia 2013 Day One: Tweets Roundup

    04 March 2013

    For those of us not lucky enough to be in Singapore this week for The Festival of Media Asia, we’ve been keeping an eye on the #FOMA13 hashtag and pulled together some of the best tweets from Day One:

    @sushobhan #foma13 if u r not following this hash tag you are missing something.

    @caitlinonline Men consume more luxury goods than women… Only in China! #foma13

    @ranjidavid Media Innovation must feed back to Brand vision... And, of course, Business goals - Rahul Welde, Unilever #foma13

    @ festivalofmedia APAC is home to 3.37m high net worth individuals - more ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, Festival of Media Asia, Festival of Media, Mobility

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