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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Mobile Advertising

  • Conference season: actions speak louder than words

    07 May 2014

    The last few months have seen key industry shows such as Mobile World Congress, Advertising Week Europe – and most recently the Festival of Media – take place. Among the topics debated, the usual key themes featured high on the agenda: the internet of things, transparency, programmatic and video. But the one common thread peppering all of the discussions was the growing importance of taking a mobile first approach to digital advertising.

    Recent figures from the IAB demonstrate that the increase in mobile advertising spend sees no sign of slowing and the total recently doubled to break the £1bn mark, ...

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    Posted by: Bloggers' Gallery

    Tags: AWE, Mobile Advertising, IAB, FOM, MWC