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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Music

  • Making ‘live’ live longer

    22 July 2013

    It has been well reported that live music has shown significant industry growth in the first decade of the new millennium, with concert ticket sales in the US alone tripling from $1.5bn to $4.6bn between 1999 and 2009. This apparent good health is reflected in what we know of our audience. With entertainment the social currency of choice, over three quarters cite live music as important to them and one in three say they are going to more live music events than before. For all the walls the digital revolution has torn down, live remains one of the most intimate ...

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    Tags: Music

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