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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The evolution of video ad serving

    03 September 2013

    Digital video ad spending is growing fast. PWC estimates spending on video ads served to PCs and mobile devices will reach $4.14bn this year, more than twice 2011 levels. By 2017, spending will more than double again, to $8bn.

    However, despite the increase in video ad volume, close to 80% of video ad serving is still done by agencies working directly with publishers. One reason is that the world of video publishers is still relatively small resulting in agencies choosing to do it themselves. Another is a perceived cost saving by working directly with the publisher.

    However, unlike video ads, ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Ad exchanges, Programmatic, real time bidding, Video

  • The French [digital] revolution

    21 June 2013

    Trouble seems to be brewing here in France. As financial forecasts stutter and the European drums begin to bang around Hollande, it feels as though the fires of revolution are at our doorsteps.

    But a revolution is already underway: an advertising and marketing uprising that promises a welcome transformation from the Ancien Régime of bulk purchased inventory, to the brave new world of programmatic buying.

    To date, the architecture has not been in place to support these advances. Now, we are storming the Bastille in search of the most effective way to reach key target audiences online – thanks to ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Programmatic, Digital