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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Consumer insight

  • Dassault Systemes' 2013 'IF WE' campaign: the way we think is imperative

    18 October 2013

    Dassault Systemes are a PLM (Product Lifecycle Management) solutions, simulation and CAD software company whose innovative technologies and latest campaign, 'IF WE', provide us with some serious, yet thought provoking, ideas to ponder.

    The campaign is based around the concept that if we ask the right questions we can change the world. Its facets are varied - some bordering on the edge of quirky sci-fi proposals a la Philip K Dick, others daring to ponder more real life scenarios, such as financial data and analytics and how we may choose to go on cruise holidays in the future (the answer: in ...

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    Posted by: Luke Cloherty

    Tags: Media, Business, Digital, Dassault Systeme, 3D, Advertising, Marketing, 2013, Innovation, Consumer insight, Branding

  • NEW MARKETS: On trade, tea and TVs: the key to Myanmar’s consumer market

    25 July 2013

    What do you do with a country that is a veritable jewellery shop of precious minerals, which will enjoy a glittering future after recently opening up its markets to international trade, but where most of the population lives in relative poverty?

    Dozens of consumer brands have approached us since Myanmar threw open its market gates last year, eager to promote their products to this exciting new demographic, but unsure about a culture that has remained isolated from the world for so long.

    Our response was to create TNS Myanmar MyLife, a study of 10,000 lives and their beliefs, habits ...

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    Posted by: Bloggers' Gallery

    Tags: Consumer insight

  • Making the most of China in 2013

    19 February 2013

    It’s official. China has leapfrogged the US to become the world’s largest trading nation and remains on track to become the world’s biggest e-commerce market by 2015. This means the importance attached to understanding the Chinese consumer is greater than ever before.

    With this in mind, we collaborated with social business intelligence provider CIC to look into the key consumption trends in China for 2013. The rapid increase in social media usage in China is transforming the methods for understanding consumer behaviour and conducting market research. The online world, with its liveliness, frankness and outspokenness, offers an additional perspective to ...

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    Posted by: Bloggers' Gallery

    Tags: Emerging Markets, Consumer insight

  • The Hyper Individual

    25 January 2013

    I have been interested in consumer empowerment for a long time – the idea that the balance of power has been slowly shifting from companies to consumers. Technology has of course been a huge driver, as tools emerge that allow consumers to see their electricity expenditure, compare prices, track their health and home energy use– and make the best decisions (or even automate the decision making process) based on this information.

    We’ve been tracking a number of trends that have charted the rise and rise of consumer empowerment – more on those later – but we’ve recently begun to see ...

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    Posted by: Bloggers' Gallery

    Tags: Technology, Consumer insight

  • Infographic: Top 10 websites in MENA

    07 January 2013

    I recently stumbled across this infographic from Egyptian online magazine Digibuzz, which pulls together internet data from Comscore regarding internet users across the Middle East and Africa.

    During October 2012, nearly 135 million people used the internet in the region, with Google scooping the top spot, reaching 90% of the region’s digital population with 122 million unique visitors. Facebook was next with 101 million unique visitors.

    But rather than list the top 10 websites by monthly unique visitors, check out the below infographic to see the other websites that made it into the top 10:

     

    Comments (1) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Online, Bing, Apple, Facebook, Yahoo, Consumer insight, Google

  • So you think you know the Chinese market?

    20 November 2012

    Many domestic and Western companies feel that cracking the Chinese market represents the proverbial pot of gold. But all too often marketers and brands fail in their quest, dragging their investments down the drain. 

    See below three misconceptions marketers and brand owners often have about their potential and their entry into the Chinese market:

    Misconception one: The emerging Chinese middle class represents the most attractive consumer segment for goods and services. 

    Reality shift: The growth of the middle class in China has been dramatic in recent years, no question. But companies also need to look at the lower-end of ...

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    Posted by: Bloggers' Gallery

    Tags: Emerging Markets, Consumer insight

  • The “New Normal”: how are consumers responding?

    12 November 2012

    It is now over five years since the global financial crisis first hit, yet the impact is still being felt around the world. Against a backdrop of poor credit ratings, an unstable Eurozone and even stalling growth in China, we are all slowly coming to terms with the “new normal” – that economic uncertainty is here to stay.

    In this context, businesses are anxious to understand how the economic climate is affecting consumer behaviour – and to do this, brands need to understand the underlying drivers of human behaviour and respond appropriately if they are to grow in tough times....

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    Posted by: Bloggers' Gallery

    Tags: Consumer insight

  • Trend Focus : Local Preference in a globalised world

    06 September 2012

    In the face of economic crisis in the Eurozone, ‘Local Preference’ is a trend simply bound to be boosted. We can see a metaphor in all those individual European electorates who are calling on their political leaderships to intervene to protect national interests (and worry less about the sensitivities of other nation states).  And while many consumers might naturally presume in favour of goods that are locally produced, the Eurozone Crisis induces sharp new feelings of consumer-citizen solidarity. It might even be thought something of a duty now to buy food from local farmers, fashion from Italian/Spanish... designers, a holiday ...

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    Posted by: Bloggers' Gallery

    Tags: Consumer insight

  • Brand as we know it is dead

    08 March 2012

    By David Hing, M&M Global

    The slide on the wall was split in to two halves. On the left were recognisable, everyday Google brands and features. On the right were names like Google Wave, Buzz, Orkut and Froogle. The point that The Brand Union was trying to make? That if you want to gain the respect of your consumers, you should take a little risk like Google and not be afraid to clock up a few misfires.

    In a talk titled 'Brand as we know it is dead', Sue Daun and JR Little of The Brand Union at The Economist's ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, Consumer insight, Branding

  • Communicating with meaning

    08 March 2012

    By David Hing, M&M Global

    I would love to see the future described by Alex Gordon at The Economist's Big Rethink conference today.

    I want him to be right and I want the future of consumerism to be about play, puzzling, story telling and creativity. In his talk, titled 'Semiotics and the Consumer: Communicating with Meaning', he invited the audience at the conference to imagine a world in the not too distant future where the consumer seeks out pleasurable, cultural and meaningful experiences rather than the acquisition of products, where you go shopping to enjoy it and end up buying ...

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    Posted by: Bloggers' Gallery

    Tags: Consumer insight, Branding

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