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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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collaboration

  • Brand Paxman: a new statement from a British publishing legend

    25 October 2013

    Comedian, actor and celebrity womaniser extraodinaire Russell Brand is the guest editor of this week's edition of the British political weekly review magazine, The New Statesman (out Today). While to some this may seem an odd move on a part of the political rag, it actually makes a lot of sense. 

    Over the past couple of years, Brand has been using his sizeable media presence and clout to espouse a heavily politicised agenda. Many will have recently seen him calling for some form of socialist revolution that he's convinced will come. Equally, he's been publicly attacking right wing media, such as the UK ...

    Comments (0) | Permalink

    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, Social, collaboration, New Statesman, Print, PR, TV, brand awareness, branded content, Branding

  • Agency flaws

    13 October 2011

    P&G's director of global brand entertainment Rich DelCore revealed five key problems that he identified in the relationship between P&G and its agencies.

    Not enough good ideas
    Moving too slowly
    Confusing messages
    Multiple competing messages
    A lack of 360 degree approach

    P&G has aimed to resolve the above via its Brand Agency Lead initiative.

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Agency/ client relationships, Business models, collaboration, Festival of Media LatAm

  • The great roster duplication challenge

    05 October 2011

    Think hiring an agency makes a marketer's life easier? Think again…


    Earlier this year ID COMMS had an audience with an extremely senior FMCG marketer in Europe, on route to our meeting we pondered what some of his biggest challenges might be: activating around the Olympics, portfolio management, creative excellence, navigating through user generated content and what it was doing to his brand. He certainly has an exciting role encapsulating all of these great marketing conundrums and more yet when we asked him directly what seriously keeps him awake at night the answer was none of those things. 

    What preoccupies ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, Integration, collaboration

  • Diversity is the key to agency stand-out

    09 May 2011

    Vivaki Nerve Center president Curt Hecht believes that diversity of talent and developing people who know how to work with clients will offer agencies the best opportunity to separate their offerings from that of their peers.

    According to Google vice-president for ad products Neal Mohan the ability to offer better quality is born out of optimisation.

    Mohan countered suggestions that media owners would ultimately miss out as agencies and advertisers increase their share by stressing the need for greater efficiency.

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Agency/ client relationships, Business models, collaboration, Agency Developments

  • Collaboration and creativity will save the music industry

    09 May 2011

    The best-selling Asian pop phenomenon and hit producer  J.Y.Park took to the stage in Montreux at the Festival of Media Global to talk collaboration and the need for the music industry to find a new model.

    “We all know the music industry has to get creative right now.  The old models aren’t working.  I believe that making acts that are truly global, right from the start, is an exciting development for the industry," said Park.

    “These global collaborations will not only allow us to create incredible musical and digital content but will also create a platform for the West to uncover ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: collaboration

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