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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Egta deliver insights on the future of television and radio advertising - part 2

    04 February 2014

    Adapting to a consumer-centric business environment: the implications for television and radio sales houses.

    An article by Franz Prenner, president of egta, with the support of the association’s Board of Directors.

    Welcome to Part two of this article. In the earlier part, I shared the views of egta Board members on developments in the distribution and monetisation of audiovisual content. As stated there, the audiovisual industry faces many changes due to fragmentation of the market and shifting trading relationships, and this leads us to consider the other side of the coin: the changing business environment around audiovisual advertising sales. It ...

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    Posted by: Bloggers' Gallery

    Tags: Radio, egta, Advertising

  • Egta deliver insights on the future of television and radio advertising

    29 January 2014

    Digital, social, mobile and connected: television and radio are the two media that offer the highest reach and efficiency by delivering quality content across an ever-wider variety of consumer touchpoints.

    An article by Franz Prenner, President of egta, with the support of the association’s Board of Directors.

    Debate around the audiovisual advertising industry in 2013 was punctuated by the language of digital convergence, cross-platform measurement, efficiency, real-time bidding and programmatic buying, conversations that will continue into 2014 and beyond. The global crisis of 2008 permanently transformed our industry. As we move on, it is clearly as important today as it ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Connected, Radio, Social, egta, Digital, Television

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