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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Life-stage targeting – the second generation

    18 December 2013

    Life stages can have a significant impact on how people shop and, by tapping into online insights, advertisers can now pinpoint and target them more accurately than ever before says eBay Advertising’s Phuong Nguyen.

    There are certain crossroads in life – from starting university, to becoming first-time parents, to retirement – that dramatically influence shopping behaviour and needs.

    Fifteen years ago, when e-commerce was in its infancy, brands had to rely heavily on what they knew about their customer’s age and gender to drive life-stage marketing – 18-24 year olds, for example, would all be grouped as students. But things ...

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    Posted by: Bloggers' Gallery

    Tags: Life-stage targeting, Retail, eBay , Advertising