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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Storytelling – transmedia style

    11 July 2013

    For some reason it’s been a period when the phrases ‘omnichannel retailing’ and ‘transmedia storytelling’ have cropped up with alarming frequency in our conversations with partners and clients.

    So what does this tell our content marketing team – apart from the fact that we have some new contender words for a game of bullshit bingo?

    For those who aren’t familiar with the two phrases (and forgive me if it feels like I’m teaching grandma to suck eggs) here’s the briefest of brief run-downs.

    Omnichannel retailing describes the way the virtual and real worlds of retailing are converging to ...

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    Posted by: Bloggers' Gallery

    Tags: Omnichannel, Storytelling, Retail