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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Doodad publishers must go native

    11 February 2014


    In 2005, Marissa Mayer, VP of Search and UX at Google reassured many when she said, “There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.” A lot has changed since then. For a start, Ms Mayer is now at Yahoo and, having acquired Tumblr, is instilling the ‘no doodads’ ethos there as well. Also, Google have just begun trialling a form of banner ad in some US states which deploys when users search for brands. Some, ...

    Comments (11) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Online, Banner Ads, Yahoo, Google, Native Advertising

  • The challenges we face working in digital

    29 January 2013

    Working in digital is fast-paced, exciting and very fulfilling. But like all industries there are annoyances we deal with on a day-to-day basis that slow us down and downright frustrate us.

    The below highlights a few examples I could think of and some advice on how to get past these issues and start getting results for your client/business.


    Getting access to client technology platforms (eg. web analytics)

    Despite access to data being essential when running a media campaign, many clients will claim they are not allowed to give an agency access to a web analytics platform or similar due to ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Digital, Search, Google

  • Infographic: Top 10 websites in MENA

    07 January 2013

    I recently stumbled across this infographic from Egyptian online magazine Digibuzz, which pulls together internet data from Comscore regarding internet users across the Middle East and Africa.

    During October 2012, nearly 135 million people used the internet in the region, with Google scooping the top spot, reaching 90% of the region’s digital population with 122 million unique visitors. Facebook was next with 101 million unique visitors.

    But rather than list the top 10 websites by monthly unique visitors, check out the below infographic to see the other websites that made it into the top 10:

     

    Comments (1) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Online, Bing, Apple, Facebook, Yahoo, Consumer insight, Google

  • Schmidt: "There will be an Android in every pocket"

    29 February 2012

    Eric Schmidt 

    Google executive chairman Eric Schmidt has expressed high hopes for its Android operating system, even going as far as to say that in just 12 years time, every consumer across the globe will own one!

    As Google's ex-CEO addressed delegates during a keynote speech last night at the Mobile  World Congress in Barcelona, his bold statement about Android's impending success was met by cheers of laughter and clapping, as competitors such as Blackberry and Nokia sat in the wings at what is considered the biggest global event for the mobile industry.

    "A mobile experience at least at the level ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, Google

  • What Google+ Pages mean for marketers

    09 November 2011

    Google + launched at the start of the year and is Google’s best effort to date to break the social networking headlock that Facebook has applied so expertly in recent years. Leveraging the huge user base of Google accounts for services such as Gmail and Picasa, Google + has over 40 million registered users and it has grown faster than both Twitter and Facebook.

    Up until last night the platform was only available to individual users with a Google account – however, the introduction of Pages for businesses, brands and places will increase the amount of consumer centric content and ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Google

  • The Google soap opera

    14 September 2011

    If brands were characters in a soap opera, and I'm not talking about soap operas like Coronation Street or Eastenders, but one of those slick big budget affairs that are the speciality of Aaron Spelling, then Google would be one of the leading ladies at the centre of the drama in the business and the bedroom. Think Joan Collins as Alexis in Dynasty.

    This engaging image has been helpfully illustrated by this infographic from searchinfluence.com, which tracks the various activities of Google over the past nine months. Sadly they have opted not to use a selection of ...

    Comments (1824) | Permalink

    Posted by: Mark St Andrew

    Tags: Google

  • SEO: Google’s Organic Search Sitelinks Offer Brands More Online Visibility

    30 August 2011

    by Doug Platts

    Brand marketers cannot afford to be passive in their online marketing efforts in today’s search culture. One of the most important aspects of today’s online marketing is in the search engine results page (SERP). Google Sitelinks are arguably the best feature to come to the search engine results page (SERP) for brands in the past 5 years. The evolution and growth of Sitelinks has been especially interesting for brand marketers to watch, and the latest changes to Sitelinks offers a very real chance for your brand to directly benefit in a big way.

    We cheered when they ...

    Comments (5) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Online advertising, Search, Google

  • Walking on the Bing side

    08 July 2011

    I still remember the day that I was introduced to the world of Google. I was in high school and my English teacher took us all down to the library to show us how to do research online. She showed us Google and instructed us to use it when looking for anything online and from there my Google addiction began. I now have a Gmail account, use Google Maps on my phone, use Google analytics to track what I publish online and most importantly still exclusively use Google for search.

    This week that all changed.

    I am still not 100% ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Bing, Search, Google

  • Don’t tell me ... show me

    29 June 2011

    Believe it or not there is more to the Cannes Lions Festival of Creativity than late night beach parties, yachts and having drinks on the Carlton Terrace.

    There are meetings. There are plenty of meetings, and everyone showing you the latest thing they have created and why it is better than the competition on the creative, media agency and media owner side.

    By far my winner for the “look at what we have got” category was Google. It was not that they had anything new to show – in fact I had seen it all before but it was the ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Google

  • Google: Socially awkward

    19 May 2011

    It feels like we’ve been saying this for years now, but Google is proving time and time again that it simply does not understand social.

    DodgeballDodgeball

    When it purchased Dodgeball back in 2005, Google was four years ahead of the global trend for location-based services. By buying the market leader, it had a huge opportunity to capitalise on and dominate the market before it emerged. What did Google do with it? Discontinued the service and released its creator, Dennis Crowley, to continue with a new project. A few years later, he created Foursquare, which is currently seeking funding at a ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Social Media, Google Buzz, +1, Google Wave, Google

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