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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Second Screen

  • Why TV advertisers should embrace the second screen

    04 June 2013

    With 75 - 85% of viewers using second screen devices while they watched TV in 2012 and a growing percentage of viewers watching TV in a non-linear fashion, advertisers are understandably concerned that eyeballs are moving away from their content. Gone are the days where we have to sit through ad breaks waiting for our favourite show to come back on; instead, we’re either fast forwarding through the commercials, or turning to our phone or tablet to keep us occupied while the ads – and of course, the shows themselves - run.

    While the impact of these two trends should ...

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    Posted by: Bloggers' Gallery

    Tags: Multi-platform, Second Screen, Smartphone