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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Out-of-Home

  • The future of OOH

    05 February 2014

    Last year saw Out Of Home (OOH) advertising revenues surpass the Olympic high of 2012 and this year looks set to be even stronger. Kinetic’s The Future of OOH report takes a fresh look at trends and predictions for the UK and highlights just how much change there is to come.

    Digital, which already makes up more than 22% of the overall OOH revenue, is set to increase rapidly and those with a strong digital component will undoubtedly grow quickest. Digital will change the face of high streets across the country – in the fast-growing retail OOH sector, Kinetic predicts ...

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    Posted by: Bloggers' Gallery

    Tags: Digital, OOH, Out-of-Home, Kinetic

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