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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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New Markets

  • NEW MARKETS: Laying the foundations in Cameroon – the gateway to Middle Africa

    18 February 2014


    Middle Africa – comprising Cameroon, Chad, Central African Republic and now South Sudan – is one of the most neglected regions of the world by many global brands. Thanks to its sparse population, desert climate and frequent unrest, the region is often regarded as something of a no-go area for brands within an otherwise increasingly accessible and commercially dynamic continent. 

    However, those who dismiss the region wholesale may be missing a trick in Cameroon. Increasingly the region’s only coastal country is defying the stereotype and providing valuable opportunities for brands prepared to invest. In spite of economic challenges, an extended ...

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    Posted by: Bloggers' Gallery

    Tags: Cameroon , New Markets, Marketing

  • NEW MARKETS: Spaceships, sports cars and noodles: it’s time to meet the real Ghana

    11 September 2013

    Which West African nation has a space programme, billions of barrels of offshore oil and a middle income economy? 

    If your first thought was Nigeria, you’d be forgiven for jumping to conclusions. After all, Nigeria has long held the crown as the business capital of West Africa, with an enviable position in the ‘Next Eleven’ economies earmarked for explosive growth.

    However, nestled in Nigeria’s formidable shadow, a smaller country is gradually gaining ground on its bigger brother, nurturing its own ambitions for wealth, prosperity and extra-terrestrial exploration. This country’s burgeoning middle class has a strong sense of its ...

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    Posted by: Bloggers' Gallery

    Tags: New Markets

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