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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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E-commerce

  • Why smart content will change everything for brand marketers

    05 August 2013

    We’re living in an era of ‘smart’, where digital amplifies everything. First came the smartphone, then smart  cars and smart TV – all are concepts we’re familiar with today but all were relatively unknown as recently as fifteen years ago. Now, it’s content’s turn to get a whole lot smarter.

    With new technologies fuelling the evolution of e-commerce, we’re moving away from the old-guard e-commerce scenario, where people went online to search for items, to a new dawn where people discover and engage with items they can own throughout the course of their digital activities, whether it’s reading an article ...

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    Posted by: Bloggers' Gallery

    Tags: Content, E-commerce, Retail

  • Introducing the Festival of Media Global 2013's Blogger-in-Residence

    11 April 2013

    I am so glad to tell you that I will be the Blogger-in-Residence at the Festival of Media Global 2013!!! I am extremely happy for that!!! I feel so honoured that they picked me for that.

    What that means for you – the readers of the curious brain- is that you get to have access to everything that more or less is going on in there! Breaking news, interviews, insights and exclusive content!!! So make sure you visit the blog those days! You don’t want to miss this!

    This year’s Festival of Media Global theme is: ‘From content to ...

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    Posted by: Bloggers' Gallery

    Tags: Content, E-commerce, Festival of Media Global

  • The price of love this Valentine’s Day

    13 February 2013

    As the world prepares itself to ‘feel the love’ this Valentine’s Day, retailers don’t want to miss out on getting a piece of the action. Timely then that e-commerce marketplace Rakuten has just released this infographic which explores the rise of online shopping around this global occasion. After all, retailers deserve a bit of that ‘loving feeling’.

    The research found that online sales in the US and UK have continued to rise year-on-year in the run up to Valentine’s Day with a significant spike the week before February 14, each year (last minute shoppers!) But there are so many different ...

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    Posted by: Jenni Baker

    Tags: Online, E-commerce, Shopping

  • Geordie Store – Why eye man!

    04 February 2013

    I’m a big fan of reality TV – and in particular, of MTV’s Geordie Shore. So any excuse to talk about the show I’m there! But while the title of this blog might suggest that I’m talking in some ‘made-up’ language (that, or I’ve just gone a bit crazy!) I’m actually referring to a phrase used in the opening credits of the hit MTV series.

    You also might think that I’ve made a typo in the name, but I haven’t. MTV UK, the makers of Geordie Shore, today launched an official online merchandise shop where fans of the ...

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    Posted by: Jenni Baker

    Tags: Content, E-commerce, Branding

  • Cyber Monday: bigger than your 19lb turkey

    07 December 2012

    Cyber Monday turned out to be the heaviest online spending day ever, drawing $1.46bn in online sales, according to the latest Comscore figures. As more and more consumers are opting for online channels to make purchases, I thought I’d share this infographic that maps out the figures from Cyber Monday. Maybe we can learn a thing or two by understanding these e-commerce trends from the biggest online shopping day of the year.

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, E-commerce

  • Pinterest - the next Facebook or unlawful copyright infringement?

    10 May 2012

    By, David Ashplant, corporate partner, Lester Aldridge

    Pinterest

    Pinterest is fast becoming the latest internet phenomenon and growing exponentially. If you’re not already familiar with it, it is a virtual pinboard that allows members to “pin” images and videos they like to their online board. When you click on them they should take you to the website they came from.

    The big issue with all this is that reproducing an image taken from the internet is likely to be infringing someone else’s copyright in just the same way it would be if you photocopied it. In the US, there is ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, E-commerce

  • Clouds & Crowds

    16 April 2012

     Vogels

    “If your company isn’t measuring deeply the interaction with customers and using the data, you are missing out,” Amazon.com chief technology officer Werner Vogels warned delegates on stage at the Festival of Media Global in Montreux today.

    Speaking passionately about the importance of data, Vogels said that learning is the biggest accomplishment so you must “measure relentlessly.”

    He urged companies to adopt three steps when launching new products/initiatives:

    Experiment
    Measure
    Iterate or pivot

    According to Vogel, the best organisations designed to deliver new products under conditions of extreme uncertainty are starts-ups due to their ability to be reactionary. He ...

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    Posted by: Jenni Baker

    Tags: Digital, E-commerce, Advertising, Marketing, Measurement, ROI & effectiveness, Festival of Media Global

  • Online commerce: the saviour of high street fashion

    02 November 2011

    by Alex Blaney, creative director, Session Digital

    There’s no mistaking the seismic shift towards ecommerce that is having a profound effect on purchasing habits globally.

    Historically the luxury end of the market, of which fashion plays a significant part, has been slower to adopt the digital as they cite its inability to recreate the touch, feel and build quality of the product. This is true, but it is something that can never be truly replicated. Accepting that fact is absolutely fundamental.

    Nothing digital can equate to the sensory stimuli a customer experiences as they shop. No ‘digital fitting room’ can ...

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    Posted by: Session Digital

    Tags: Online, Social commerce, E-commerce, Fashion, Branding

  • Should you pay consumers to ‘like’ your brand?

    21 September 2011

    By Richard Jackson, director, Session Digital

    Social commerce is the new buzzword in e-commerce, and many new companies are offering tools that facilitate incentivised referrals to online customers at checkout. Although in principle I would applaud any effort to help retailers increase sales, this type of paid advocacy could in reality end up doing more harm than good to premium brands that really value their reputation and their relationship with their customers. 

    To really achieve strong advocacy, the entire ecommerce activity should be focused on the customer from its core, delivering an engaging and positive experience that is easy-to-use, rewarding ...

    Comments (0) | Permalink

    Posted by: Session Digital

    Tags: Social commerce, E-commerce, Branding

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