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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Connected TV

  • Power through pictures: the connected TV opportunity

    08 July 2013

    Video is considered to be the most compelling format for advertising; users who watch a video of a product are 85% more likely to buy it and CPM for video is typically four times greater than for display ads.

    Although online video advertising spend currently represents less than 10% of TV advertising, the channel is rapidly stepping up to the podium. Findings from Q1 2013 reveal that 39% of media buyers have shifted budget spend from television to online video. Linear TV still holds high volumes of advertising spend, however, changes across the broadcast industry are due to accelerate, thanks ...

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    Posted by: Bloggers' Gallery

    Tags: Connected TV, Video

  • Yahoo, Mofilm and RTL Interactive battle it out to impress Nestlé at FOMG

    17 April 2012

    Outgoing Yahoo EMEA senior vice-president and managing director Rich Riley managed to impress Nestlé head of digital and social media Pete Blackshaw, following a head-to-head battle against RTL Interactive managing director Marc Schröder and Mofilm president and co-founder Andy Baker to ‘woo’ him with their advertising solutions.

    In a unique session on the second day of the Festival of Media Global, the three media owners were pitted against each other as they took part in a session entitled ‘What happens when TV isn’t the only screen?’ The aim of the game was to each take it in turns to convince ...

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    Posted by: Jenni Baker

    Tags: Connected TV, TV, Video, Festival of Media Global

  • We wish you a ‘connected’ Christmas

    16 November 2011

    Recent research has predicted that this year’s online Christmas shopping is to reach a record £7.75bn ($12.3bn) over five weeks. That consumers are spending so much online isn’t surprising. Not only are they escaping the crush of people fighting for last minute bargains on the high-street, but the online user experience has become a richer and more interactive journey. As we enter the age of the “internet of things” when almost any device or surface can have an internet connection and video can be displayed almost anywhere, how will our Christmas experiences change?

    The report by IMRG Capgemini “forecast that ...

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    Posted by: Bloggers' Gallery

    Tags: Connected TV, Online