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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Emerging Markets

  • NEW MARKETS: Matriarchs, mini-marts and mobile - lessons for brands in Indonesia

    13 May 2014

    Over 17,500 islands are scattered across the Indian Ocean, with a young and literate workforce and one of the fastest growing middle-class populations in the world: it’s not hard to see what has earned Indonesia’s status as one of the MINT countries to watch. Disposable income has been steadily rising over the last ten years, with Indonesians feeling more optimistic than ever about their financial futures. Hand in hand with rising income levels is the demand for an ever-widening pool of products, from instant coffee and smartphones, to the latest health and beauty products.

    One mistake that many brands make ...

    Comments (1655) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Indonesia , Emerging Markets

  • Tips and tricks to win emerging market consumers using mobile

    28 January 2014

    Vasileios Tziokas, marketing manager, Upstream discusses the key formula to connect with emerging market consumers using mobile.

    According to the IAB, Latin America, Middle-East, Africa and Asia-Pacific have seen between 60-70% year on year uplift in mobile ad revenues. To put this into context, global mobile connections are soaring and by 2017, we will see 1.6bn new connections. With these figures front of mind, it’s not hard to understand why we are also seeing such an increase in mobile advertising investment and revenues in emerging markets.

    The developing world will account for the majority of new mobile connections and countries, ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, IAB, Emerging Markets, Upstream, Ad Revenues , Smartphone

  • The Brazilian creative landscape

    17 April 2013

    The IPA recently conducted a study tour of Brazil as part of its outreach programme to promote the UK and its world leading creative industries. The trip took in the sights of Sao Paulo, Rio and Recife – the country’s business, entertainment and tech hubs, respectively, with the aim to develop long-term business links with Brazil during the Olympic handover period. With the support of the UKTI and British Council as well as the IPA’s counterparts in Brazil, the study tour took in a varied itinerary of meetings with industry luminaries, agency visits and tours and working sessions.

    To put the ...

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    Posted by: Bloggers' Gallery

    Tags: Creativity, Emerging Markets

  • Embracing the mobile evolution

    10 April 2013

    It’s been a while since I shared an infographic on the M&M Global blog, but I thought it’s about time we were due another one. This one comes courtesy of the team over at global marketing and technology solutions company Upstream and takes a look at the mobile attitudes of consumers in emerging markets. It appears they are more susceptible to mobile advertising than you might think:


    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Mobile, Emerging Markets

  • Making the most of China in 2013

    19 February 2013

    It’s official. China has leapfrogged the US to become the world’s largest trading nation and remains on track to become the world’s biggest e-commerce market by 2015. This means the importance attached to understanding the Chinese consumer is greater than ever before.

    With this in mind, we collaborated with social business intelligence provider CIC to look into the key consumption trends in China for 2013. The rapid increase in social media usage in China is transforming the methods for understanding consumer behaviour and conducting market research. The online world, with its liveliness, frankness and outspokenness, offers an additional perspective to ...

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    Posted by: Bloggers' Gallery

    Tags: Emerging Markets, Consumer insight

  • So you think you know the Chinese market?

    20 November 2012

    Many domestic and Western companies feel that cracking the Chinese market represents the proverbial pot of gold. But all too often marketers and brands fail in their quest, dragging their investments down the drain. 

    See below three misconceptions marketers and brand owners often have about their potential and their entry into the Chinese market:

    Misconception one: The emerging Chinese middle class represents the most attractive consumer segment for goods and services. 

    Reality shift: The growth of the middle class in China has been dramatic in recent years, no question. But companies also need to look at the lower-end of ...

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    Posted by: Bloggers' Gallery

    Tags: Emerging Markets, Consumer insight

  • Things you might not know about Facebook

    15 May 2012

    Another infographic to share with you... This time revealing some interesting stats about Facebook.

    Ahead of Facebook’s much anticipated IPO, social media analytics provider Socialbakers has put together a detailed infographic showing the impact the social network has on brand performance worldwide.

    Here are some key facts I bet you didn’t know about Facebook:

    - If Facebook was a country, it would have the third largest population in the world, behind only China and India

    - Facebook has more “members” than there are people in Europe

    - Beverage brands occupy three of the biggest brands spots on Facebook in ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Social, Emerging Markets, Facebook

  • Power to change

    14 October 2011

    “Sport has the power to change the world”…

    …These were the words of former Brazilian footballer and entrepreneur Raí Souza Oliveira, who was interviewed on stage at the Festival of Media in Miami on the final day of the conference.

    Sports can be leveraged to help young people in Latin America, through development and education, ultimately helping society. Oliveira sees the upcoming World Cup in Brazil as a good opportunity for brands to have a part of investment in the democratic part of sports activities. Brazil has a new objective and that is to educate the country, through the power ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Sports, Emerging Markets, Festival of Media LatAm

  • Latam’s new luxury

    14 October 2011

    MCF Consultoria’s Carlos Ferreirinha, Rudd Smeets founder and chief executive Elysiants and Diego Stecchi managing director, LatAm & Caribbean Salvatore Ferragamo took to the stage on day 2 at the Festival of Media LatAm to discuss Latin luxury.

    According to Ferreirinha the main talking point about luxury in LatAm is the shift in the distribution of luxury in Latin America. Previously Mexico and Brazil were considered to be weak markets for the luxury sector in the region where as now they are the epicenter. The young consumer demographic in the region makes it ideal for luxury marketers with the consumption ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Emerging Markets, Festival of Media LatAm

  • Going forward...

    14 October 2011

    Arcos Dorados president and chief executive Woods Staton opened Day Two of the Festival of Media LatAm with an overview of how the Latin consumer has changed over the years, and in particular spoke about a huge new middle class coming on board in the region.

    He described Latin America as a “great part of the world to be in” for businesses and spoke about how its time has come both as a continent and a society – democracy has become a part of most countries now and entrepreneurship is becoming a big thing.

    “If you look at the political ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Emerging Markets, Festival of Media LatAm, Consumer insight

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