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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Olympics

  • Email marketing best practice: a look back at the Olympics

    07 December 2012

    We can safely say that The London Organising Committee of the Olympic and Paralympic Games (LOCOG) did a fantastic job of engaging the nation, but can the same be said for its email campaign? While Return Path didn’t work directly with LOCOG, using our email intelligence analysis tools, we looked back at the Olympic campaign to gauge its effectiveness. Our findings explicitly show that LOCOG was well informed around email marketing best practices.

    For example, before executing the Olympic email programme, LOCOG ensured it was fully prepared for what was to be one of the biggest email campaigns of the ...

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    Posted by: Bloggers' Gallery

    Tags: Olympics

  • Changing the game

    26 October 2012

    The Olympics has once again transformed our relationship with content – and changed the agenda for both broadcasters and brands.

    Revolution is built into the DNA of the Olympic movement. Each Olympiad delivers its own never-to-be-repeated moment in time and its own claim to being the greatest Games. As a proud Brit I feel this way about London 2012 but I also know that people felt the same way about Beijing, Barcelona and Athens. And as somebody who works in the TV industry, I know that the unique feelings aroused by each Games are due in great part to the ...

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    Posted by: Bloggers' Gallery

    Tags: Olympics

  • Which of the London 2012 sponsors won the 'Socialympics'?

    13 September 2012

    An interesting graph to share from Sociagility, which charts the rise and fall of the 25 main London 2012 Olympic sponsors based on their social media performance throughout the Games. The report assessed the sponsors’ performance across the web, Twitter, Facebook and YouTube over a period of five months. 

     

     

    Keep an eye out for M&M Global’s Special Report on the London 2012 Olympics in the Q3 issue of M&M Global.

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Social, Olympics

  • A lot can happen in 9.63 seconds! It’s in the data!

    16 August 2012

    While you were watching the 100m at London 2012 come and go in a flash, did you ever consider what happens online during that time - all day, every day? Specifically, within 9.63 seconds 16.660 tweets are composed, 110.000 Facebook posts are uploaded, 28 million emails are sent, and 255.000 product images are displayed by Criteo. So what connects this remarkable feat of human achievement with the online environment? Well in some ways it is quite simple, big data!

    Sir Tim Berners Lee was a fitting part of the Olympics opening in what was an amazing representation of societal and ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Advertising, Olympics

  • Samsung takes the trophy

    16 August 2012

    Two-thirds of the Olympic organising committee's £2bn ($3.14bn) operating budget has been raised through sponsorship. So why is the UK public not thanking big business?

    It can be difficult to prove sport sponsorship's return on investment and yet the Olympic sponsors paid handsomely to associate themselves with the 'greatest show on Earth'. So was Olympic sponsorship worth it?

    Precise analysed social media conversations about the sponsors over a two week period. We found that sponsors fared very differently to one-another when measured on favourability and not just buzz, with the sentiment scores of the top four sponsors by share of ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, Social, Olympics

  • Is it really worth sponsoring the Olympics?

    07 June 2012

    The Olympics – a major international sporting event that comes around every four years. It’s no wonder that brands are keen to pay big bucks to get involved...

    But is it really worth forking out all that cash? What value do brands really get out of it?

    I came across some research earlier from Opinium Research, who has been keeping a close eye on not only this year’s official Olympic sponsors, but also the brands that have no connection with the Games, but that are benefiting from it.

    A survey of 2,000 people in the UK showed that only 10% ...

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    Posted by: Jenni Baker

    Tags: brand awareness, Sponsorship, Olympics

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