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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • NEW MARKETS: Laying the foundations in Cameroon – the gateway to Middle Africa

    18 February 2014

    Middle Africa – comprising Cameroon, Chad, Central African Republic and now South Sudan – is one of the most neglected regions of the world by many global brands. Thanks to its sparse population, desert climate and frequent unrest, the region is often regarded as something of a no-go area for brands within an otherwise increasingly accessible and commercially dynamic continent. 

    However, those who dismiss the region wholesale may be missing a trick in Cameroon. Increasingly the region’s only coastal country is defying the stereotype and providing valuable opportunities for brands prepared to invest. In spite of economic challenges, an extended ...

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    Posted by: Bloggers' Gallery

    Tags: Cameroon , New Markets, Marketing