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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Programmatic Mobile Display

  • Predictions for 2014

    10 February 2014

    Inevitably at this time of year, the marketing media starts to look ahead to what the New Year will bring. It is human nature to look for so called "big bangs". Single, seismic events in a defined time span with easily identifiable outcomes. The much mocked "Year of Mobile" is a stark reminder for our industry to be cautious with sweeping predictions and yet increasingly we see 2014 already labelled with other terms such as programmatic, biddable, on demand and native.

    Yet, whilst there is no doubt all of the listed will grow in importance in 2014 and drive yet ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Programmatic Mobile Display, Apple, Yahoo