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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Yahoo

  • Q&A with Nick D'Aloisio

    25 February 2014


    Most A-level students have gone back to school, but not 18-year-old Nick D’Aloisio, who has been in Barcelona launching the British version of the Yahoo News Digest app to the mobile industry. 

    Most people your age are interested in sports and gaming, how did you get into computer programming?

    When I was 11 - 12 I was playing a lot with computers and I used to do a lot of film-making. Then the app store came out which I found really interesting and it sort of started from there.

    Tell me a little bit more about Yahoo News Digest, how ...

    Comments (10) | Permalink

    Posted by: Laura Bracher

    Tags: Mobile, Yahoo, App

  • Doodad publishers must go native

    11 February 2014


    In 2005, Marissa Mayer, VP of Search and UX at Google reassured many when she said, “There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.” A lot has changed since then. For a start, Ms Mayer is now at Yahoo and, having acquired Tumblr, is instilling the ‘no doodads’ ethos there as well. Also, Google have just begun trialling a form of banner ad in some US states which deploys when users search for brands. Some, ...

    Comments (11) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Online, Banner Ads, Yahoo, Google, Native Advertising

  • Predictions for 2014

    10 February 2014

    Inevitably at this time of year, the marketing media starts to look ahead to what the New Year will bring. It is human nature to look for so called "big bangs". Single, seismic events in a defined time span with easily identifiable outcomes. The much mocked "Year of Mobile" is a stark reminder for our industry to be cautious with sweeping predictions and yet increasingly we see 2014 already labelled with other terms such as programmatic, biddable, on demand and native.

    Yet, whilst there is no doubt all of the listed will grow in importance in 2014 and drive yet ...

    Comments (11) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Mobile, Programmatic Mobile Display, Apple, Yahoo

  • Was the Yahoo/Tumblr deal a smart move by Mayer?

    22 May 2013

    When a global media player like Yahoo acquires a quirky provider like Tumblr, it can only mean one thing: data. The data that Tumblr can offer to Yahoo will bring tremendous audience insight, which will help drive its business and stimulate its share price.

    Marissa Mayer is smart, she understands that in order to get greater market share, positive share of voice and ultimately grow the business, something has to change. Yahoo's focus on lifestyle has to be insight driven and Yahoo stand to gain in this through Tumblr. Using a Revenue model, that intelligently connects content and consumer, ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Yahoo

  • Infographic: Top 10 websites in MENA

    07 January 2013

    I recently stumbled across this infographic from Egyptian online magazine Digibuzz, which pulls together internet data from Comscore regarding internet users across the Middle East and Africa.

    During October 2012, nearly 135 million people used the internet in the region, with Google scooping the top spot, reaching 90% of the region’s digital population with 122 million unique visitors. Facebook was next with 101 million unique visitors.

    But rather than list the top 10 websites by monthly unique visitors, check out the below infographic to see the other websites that made it into the top 10:

     

    Comments (1) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Online, Bing, Apple, Facebook, Yahoo, Consumer insight, Google

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