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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Social Media

  • The great social media Tupperware party

    30 April 2014

    Imagine you arrive at a dinner party with a bunch of your best friends and find yourself sat next to someone you hadn’t met before. To begin with you’d probably be quite willing to introduce yourself and find out more about what makes them tick: where they’re from, what they do for a living, and of course which of your friends they know.

    Fast forward twenty minutes and if they were still just talking about themselves, and nothing you were interested in, you’d quickly get annoyed that they were stopping you catching up with your actual friends. Now imagine that ...

    Comments (1) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Carat

  • Is Facebook’s purchase of WhatsApp a knee jerk reaction?

    20 February 2014

    Facebook’s purchase of WhatsApp could be seen as a knee jerk reaction to its decline in usage among young people, the demographic largely responsible for WhatsApp’s amazing growth. 

    Certainly by buying WhatsApp, Facebook has ensured it will see an uplift in numbers with younger audiences and stopped any of the other big players in the social arena buying it themselves. The question that lingers though is just what the long-term impact will be? 

    Defining the commercial model

    Facebook wants to own connected internet, and WhatsApp is certainly a large player in the area with some industry projections predicting that its ...

    Comments (1876) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, WhatsApp, Vizeum, Facebook

  • Doodad publishers must go native

    11 February 2014

    In 2005, Marissa Mayer, VP of Search and UX at Google reassured many when she said, “There will be no banner ads on the Google homepage or web search results pages. There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.” A lot has changed since then. For a start, Ms Mayer is now at Yahoo and, having acquired Tumblr, is instilling the ‘no doodads’ ethos there as well. Also, Google have just begun trialling a form of banner ad in some US states which deploys when users search for brands. Some, ...

    Comments (11) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Online, Banner Ads, Yahoo, Google, Native Advertising

  • Infographic: The landscape of social login

    30 January 2014

    Gigya have created an infographic which shows how people are using Facebook to log in to their favourite sites across the world, with individual breakdowns for various sectors, including eCommerce, media, travel and hospitality sites.

    Key findings include that Facebook is by far the most dominant platform for social logins, with a staggering 76% of social media-savvy consumers log in through Facebook to use eCommerce sites, while 59% use it to log in to travel and hospitality sites – a 9% jump on the previous quarter.

    In addition to regular social logins, Facebook also leads the way with logins via ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Infographic, Facebook

  • How safe is your brand?

    07 January 2014

    Companies spend millions of pounds building their brands. All it takes is one seemingly minor slip for brand equity to fall, leaving organisations with disappointed customers, a deluge of bad press and an embarrassed advertising executive. The most recent example of this was last August when brands including The Sun, BT and Vodafone became implicated in the social media tragedy. These high profile companies were all victims of guilt by association when their ads were placed on the user-generated site. Why do we see so many brands in this situation? And what steps can they take to avoid ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Campaign

  • Joining the conversation

    01 October 2013

    Most of you would have already checked your Facebook, LinkedIn or Twitter accounts many times today – that may even be how you arrived here.

    And as you switched between these different communities you would have adjusted your behaviour appropriately and more importantly, for marketers in any case, how you expect brands to engage with you.

    Our Mindset research, a global study of more than 6,000 social media users across 12 countries, shows that depending on the type of community in which you’re engaging, users’ needs, interests and emotional drivers can vary dramatically, having a material impact on how brands ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media

  • Ode to the Royal Baby: Top 10 ads

    23 July 2013

    Who would have thought that one little bundle of joy born on the little old island of the UK would attract so much media attention around the world? Well if you are a #RoyalBaby, then what more can be expected? Since the Duchess of Cambridge was admitted to hospital on the morning of July 22, Twitter has been inundated with more than 900,000 hashtag mentions of #RoyalBaby and just minutes after the birth, Twitter recorded more than 25,300 Tweets per minute. And that’s just Twitter. If we go over to Facebook, the social network saw more than one million global ...

    Comments (1728) | Permalink

    Posted by: Jenni Baker

    Tags: Twitter, Social Media

  • Mind the (communication) gap

    18 July 2013

    As Mark Carney settles into his daily tube commute and his first month behind the big desk at the Bank of England, the future growth of the UK’s economy still rests in no small part on the confidence of personal investors, and what they choose to do with their money. For financial services brands, there’s a growing opportunity in social media to insert themselves into that decision making process.

    Financial organisations have so far been sporadic in their adoption of social media. This could change in the very near future due to the FSA’s ruling on commission-based selling which is ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Social Media, Social

  • ‘Starbucks’ Social Index: Who’s the most sociable of all?

    17 June 2013

    We’ve got a new infographic to share and this one comes courtesy of social engagement platform Local Measure. The index looked at how consumers sipping lattes in Starbucks stores in Singapore, Australia, Malaysia, Indonesia, the Philippines and the US engage in social media conversations.

    Check it out for some of key insights based on each individual market:

    Comments (1533) | Permalink

    Posted by: Jenni Baker

    Tags: Social Media, Social

  • What Twitter’s TV ad targeting means for marketers

    24 May 2013

    Twitter has always emphasised its relationship with TV, especially after understanding just how much conversation was linked to, and driven by broadcast. So it is no small wonder that the platform started to see themselves as TV's natural companion. What is becoming increasingly apparent, however, is that they also saw its potential as a big source of revenue. With that in mind, Amplify looks like it's a really smart product set.

    TV Ad targeting will be manna from heaven in some quarters. Both marketers and media buyers will love not having to worry about scheduling campaigns to coincide with TV ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Twitter, Social Media, TV

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