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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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World Cup 2014

  • Tap into fan sentiment this World Cup with real-time insights

    12 June 2014

    Popular culture and national events can create big opportunities for brands to grow additional sales online by harnessing real-time insights and targeting shoppers ‘in the moment’, says Phuong Nguyen, Director of eBay Advertising UK.

    We only have to look back at the London 2012 Olympics or Andy Murray’s historic Wimbledon victory to understand the power of large sporting events in capturing the imagination of the masses – and with 24 football shirts sold every hour on eBay.co.uk in April, it’s clear that the World Cup will be no exception.

    However, in order to make the most out of the tournament ...

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