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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Curated, crowdsourced advertising?

    05 July 2011

    Crowdsourcing is big. Whether it is harnessing the wisdom and enthusiasm of the crowd to design a new toy, or tapping into the creative views of the many in the name of art, the notion of exploiting the latent energy and ideas of your consumer base has become a powerful one for marketers around the world.

    But what about crowdsourced advertising? Or, more specifically, a crowdsourced ad network?

    It's not as crazy as it sounds. It's pretty well-accepted that traditional online ads are annoying. Display banner ads are not really anything but clutter on the landscape of the ...

    Comments (0) | Permalink

    Posted by: Stuart Lambert

    Tags: Ad exchanges, Business models, Crowd-sourcing

  • A visual explanation of crowdsourcing

    21 June 2011

    Crowdsourcing is all around us, used by brands we use everyday. But what is crowdsourcing and how are companies taking advantage of the powerful collaborative abilities of the internet?


    This is a re-post from The Social CMO Blog (@TheSocialCMO) reposted by Mark Burgess @mnburgess co-founder of Blue Focus Marketing

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Crowd-sourcing

  • VW jumps on the crowd-sourcing “band wagen”

    15 June 2011

    Volkswagen has launched a new real-time crowd-sourcing initiative in Canada to promote its latest Golf.

    Fans will be able to get involved through Facebook, and have the chance to sit in the director’s chair by picking everything from the script, to the car, the cast and the music, as well as getting the chance to edit the spot and have their name featured in the credits.

    The crowd-sourced ad will be the third in a series of ‘Drive Until ________’ ad spots. The first two ads were created by Red Urban Canada and follow a handsome chap in his ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Crowd-sourcing