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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Corporate Barter

  • What corporate barter could mean to you, if you let it

    09 September 2013

    Overcoming challenges is part and parcel of your every day job as marketers; you’re constantly finding ways of achieving and exceeding targets with a finite set of tools at your disposal. So when it comes to newer “solutions” that help to do your job better, it’s understandable that you’re wary of the often far-fetched results many of these promise. This is how corporate barter is perceived. Traditionally considered as somewhat confusing, it promises to enhance your marketing spend. So how exactly does it deliver?

    Put simply, the benefits of corporate barter speak for themselves. Firstly, it can ensure a bottom ...

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