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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Display ad impressions

  • IAB standards fail to meet advertisers’ online needs

    25 April 2014

    The Internet Advertising Bureau’s (IAB) introduction of baseline standards for the viewability of display ad impressions should have been music to the ears of advertisers. But the reality is that the standards fall short of what needs to be done to tackle the issue of viewability.

    According to the IAB UK’s Viewable Impressions standards, a display advert can be counted as being viewable if 50 per cent of its pixels have been in view for one second. This is a step in the right direction, a display of support for advertisers who are fed up of spending money on ads ...

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    Posted by: Bloggers' Gallery

    Tags: IAB, Display ad impressions