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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Eurozone

  • The Eurozone crisis and the ‘End of Inefficiency’

    11 March 2013

    The Future Foundation has been tracking the impact of the Eurozone Crisis on everyday people in their everyday lives - while the headlines are dominated by news of fiscal policy and governmental initiative, the truth of the situation lies as much on the streets of Europe as in the courts of Brussels.

    I’d like to focus in this post on the Future Foundation trend we call ‘End of Inefficiency’ - the rise of smart systems with the ability to make the best decisions on our behalf. Think about it as the next level of services like uSwitch.com (an online service ...

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    Posted by: Bloggers' Gallery

    Tags: Eurozone

  • Maurice Lévy on the unemployment crisis in Europe

    25 January 2013

    Next in a series of broadcasts from the World Economic Forum in Davos, CNN International interviewed Publicis Groupe chief executive Maurice Lévy, who shared his thoughts on the unemployment crisis sweeping across Europe.

    “I'm sure that everyone is perfectly conscious of this miserable situation,” he said. “This is very tough. I don't know if it is obscenity. I think it's worse than obscenity. And the responsibility lies in many, many constituencies.” 

    “First, I think that a lot of past governments have not taken the right actions regarding education, innovation, and job creation,” he continued. “Second, I think also that the consequences of globalisation ...

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    Posted by: Jenni Baker

    Tags: Eurozone

  • Sir Martin Sorrell slams David Cameron’s EU speech

    24 January 2013

    In what Sir Martin Sorrell feels would be a massive blow to the advertising industry, the WPP boss has hit back at UK Prime Minister David Cameron’s decision to hold a referendum on Europe.

    “From the point of view of WPP, it’s not good news,” Sorrell told CNN International’s Richard Quest, in an interview. He highlighted that from a WPP perspective, it’s just another reason for people to hold back on investment decisions, referring to advertising budgets.

    “This is a political decision, not an economic decision,” he said. “If I'm looking at it from the point of view of WPP, ...

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    Posted by: Jenni Baker

    Tags: Eurozone

  • The Cult of Home: Playing indoors - the answer for rainy days

    14 November 2012

    It is hard to escape the Eurozone crisis. Even if we don’t keep up with the news headlines, even if we aren’t personally, directly affected by the recession, the gloomy outlook is becoming entrenched in our mindsets and behaviours; it is on the streets and in stores and will not be going anywhere soon. 

    The Future Foundation has this week been pondering the nature of fun in a recession. With so many rainy days on the horizon, where can consumers go for refuge? How can we meet our aspirations and dreams when cash flows are low and spending cannot be ...

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    Posted by: Bloggers' Gallery

    Tags: Eurozone

  • The EZ Crisis: shrinking consumer priorities?

    10 October 2012

    As I write, there is a riot taking place outside the Parliament buildings in Madrid. Athens and Salonica are brought to something of a standstill by a general strike of public sector workers. Police overtime is just about the only boom industry as Governments in Southern Europe try to contain public fury at austerity politics, budget cuts, wage freezes, bank bailouts and excruciatingly high unemployment. 

    The Greek economy will have shrunk by around 8% by the time 2012 closes and in Spain, running the rapids of recession too, consumer confidence is so thin you need a magnifying glass to find ...

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    Posted by: Bloggers' Gallery

    Tags: Eurozone

  • Trend Focus: Professionalised budgeting as the dog days of summer heat up the Eurozone

    28 September 2012

    The Eurozone teeters on. Unemployment grows, GDP falls and gloom is the ever present, uninvited guest in households across the continent.  

    While banks, lenders and politicians take decisions on how to balance and stabilise the Eurozone apparatus, those in the middle - the consumers - must march on with their day-to-day, living as well as they can in the position they find themselves (on average 60% of European consumers tell us that doing so is a top priority).

    And as consumers across Europe are being continually hit with the aftershocks of the crisis, the trends driving consumption patterns are ...

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    Tags: Eurozone

  • Eurozone: the crisis that just will not quit

    01 August 2012

    Another day dawns in the capitals of Europe. With more meetings of presidents and prime ministers, more statements of re-affirmed political resolve, more frisky reactions from the money markets, more summits than the Himalayas... the Eurozone Crisis weaves its way like a septuagenarian soap opera round the lives of the continent’s 500 million.

    Some may be bored rigid with the whole thing. But, on the streets, many know the crisis in all its component parts: depleted pension pots, extended working lives, teenage kids who cannot find jobs, compressed living standards, trouble with bills, belt-tightening as a contender for a new ...

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    Posted by: Bloggers' Gallery

    Tags: Eurozone

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