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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Mobile Marketing Strategy

  • Mobile marketing – why it’s time to get personal

    03 June 2013

    Beyond the screen, our mobile devices are reflections of ourselves. They are mirrors for who we are, what we care about, how we spend our time, who we want to be. These vivid reflections are based on the apps we download to the information we tap in and choose to share, serving as statements of our personalities that we carry around with us in our pockets.

    Couple this with the fact that we interact with our handsets up to 80 times per day -- in concert with the “mirror” theory, this may be a statement of our growing vanity -- ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy

  • Why the time is now to embrace mobile marketing

    15 March 2013

    Mobiles are a firmly established necessity for the majority of consumers and although its popularity as a marketing channel has significantly grown in recent years, many brands are still not utilising it as part of broader campaigns.

    The success of mobile is in part down to the increasing capabilities of phones and the variety of uses for it - it seems that consumers these days are literally holding the world in their hands, using their phones to make purchases, do their online banking, interact with people via social media, get directions, check their emails – the opportunities are endless.

    When ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy, Marketing, M-commerce

  • Mobile marketing trends from MWC 2013

    27 February 2013

    Mobile World Congress has morphed from a telecoms sector-specific trade show in years past to an industry event that has implications for everything digital. From retail, music and entertainment to gaming and social networking, smartphones and tablets are ubiquitous and many are waiting to hear how the latest apps, handsets and periphery technology will improve their everyday lives. The retail sector in particular has benefited from advancements in the mobile technology, and here are three trends in the mobile shopping space causing a stir in 2013:

    1. Augmented Reality – Retailers are joining up the online and offline shopping conversations ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy, Shopping, Retail

  • 4G, an adrenaline shot for mobile marketing?

    20 February 2013

    Mobile advertising has already established itself as a lucrative business, worth an estimated $6.43bn globally in 2012. It’s a fast-evolving industry, changes to technologies and consumer habits mean opportunities to drive greater engagement and new advertising formats are appearing all the time. Perhaps the biggest new opportunity has been created by the launch of 4G mobile services by UK operator EE.

    With the 4G auctions currently underway, there is yet more focus on hype surrounding the opportunities with next generation mobile internet. We’ve been here before, with the networks promising a brave new world of fast, "always-on" mobile connectivity ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy

  • Top tips to taking mobile to the next level

    30 October 2012

    Make mobile a part of your strategy

    The days of experimenting with apps and one-off SMS campaigns are over. Mobile as a marketing channel is established – integrate it into your overarching marketing strategy.

    Get relevant – be personal

    The mobile device is the most personalised object consumers use – and they use them all day long. Make sure your mobile marketing messages are personalised, make sure offers are relevant, and ensure your creative is entertaining and engaging.

    Control and choice

    Consumers demand that they can opt in and out of your messages at any time, and they don’t want to feel ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy

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