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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Technology

  • Google Glass: The one to watch in 2014?

    25 March 2014


    At this year’s International Consumer Electronics Show in January you could be forgiven for thinking that ‘Wearable’ technology devices were part of the dress code; from head-mountable cameras to wristbands and smartwatches, they were all on show at the event in Las Vegas. However, arguably the most talked about technology of 2013 was one that is still not even available to the public: Google Glass. CEO of Venda, Eric Abensur discusses how the expected arrival of Glass this year could change the face of the high street.

    There is still some debate as to exactly when Google Glass is ...

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    Posted by: Bloggers' Gallery

    Tags: Google Glass, Technology

  • SXSW 2014: Key tech trends and their impact on marketing

    11 March 2014


    “Partnering tech start-ups will be how we will pioneer future of marketing”. So said Jeremy Bassett, strategy and new ventures director of Unilever, speaking at the recent launch of the IPA’s ADAPT programme (Alliances, Diversification, Agility, Performance and Talent). With this in mind, I approached SXSW this year eager to understand what new tech start-up brands could best benefit from. 

    It was therefore disappointing to realise that SXSW has evolved significantly since the breakout launch of Twitter in 2007. It is no longer the test bed for new start-ups. As it has become more popular, the big brands have descended ...

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    Posted by: Bloggers' Gallery

    Tags: Technology, SXSW 2014, Marketing, Cheil

  • Infographic: Mobile World Congress 2014

    27 February 2014

    With the 2014 Mobile World Congress coming to a close and with all the news and noise at the show, Gorkana Group today released its initial findings of its Mobile World Congress 2014 Social Insight Report, noting the top personality, most buzzed-about organizations, winning products and operating systems.

    Like CES earlier this year, Samsung took top billing as the most-discussed organisation, but which products did people talk about the most? How much noise did Mark Zuckerberg’s first attendance make? Who won the wearables battle?

    Take a look at the infographic below:


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    Posted by: Bloggers' Gallery

    Tags: Mobile, Infographic, Mobile World Congress, Technology

  • CES 2014: Las Vegas technology event - the final day

    10 January 2014


    Euan Jarvie, EMEA COO at MediaCom gives us the low-down on what's happening at this year's CES technology event in Las Vegas.

    The final day.

    As I utter the immortal words of "leaving Las Vegas", I can finally reflect upon the CES 2014 from an agency perspective and how I think all this cool stuff is going to impact on my world.

    What is clear is that innovation and dynamic technology development is alive and well. We are surrounding ourselves with bigger, better, clearer and more connected devices that allow us endless possibilities in entertainment, knowledge and personal fulfillment.

    Standing ...

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    Posted by: Bloggers' Gallery

    Tags: Euan Jarvie, Technology, 2014, MediaCom, CES

  • CES 2014: Las Vegas technology event - day three

    09 January 2014


    Euan Jarvie, EMEA COO at MediaCom gives us the low-down on what's happening at this year's CES technology event in Las Vegas.

    Day three – let’s get personal.

    The overarching impression I had today from walking the technology floor of the main hall at CES was just how many new TVs there appear to be.

    There is 4K, there is 8K there is OLED, there are curved and there are flat ones. You’ve gotta love a big TV and there are plenty of them here. However, last year CES was all about the new 4K and 3D TVs and manufacturers ...

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    Posted by: Bloggers' Gallery

    Tags: Euan Jarvie, Technology, 2014, MediaCom, CES

  • CES 2014: Las Vegas technology event - day two

    08 January 2014


    Euan Jarvie, EMEA COO at MediaCom gives us the low-down on what's happening at this year's CES technology event in Las Vegas. 

    Day two… CES gets serious.

    The second day in Vegas brings with it the arrival of the big names; keynote speeches from world leaders such as Sony and Yahoo.

    The highlight for me was the presentation given by the CEO of the Consumer Electronics Association, which hosts the CES. If you need to find out how and why electronics and technology growth is so strong in North America – $200bn a year and growing – this is the ...

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    Posted by: Bloggers' Gallery

    Tags: Euan Jarvie, Technology, 2014, MediaCom, CES

  • CES 2014: Las Vegas technology event - day one

    07 January 2014


    Euan Jarvie, EMEA COO at MediaCom gives us the low-down on what's happening at this year's CES technology event in Las Vegas. 

    Day one starts...

    The first working day in January; dark, dank and rainy. The most depressing working day of the year, record divorce applications across the world.

    Me, I’m in Las Vegas for some tech and a glimpse of the future at CES. The world’s largest consumer electronics show should to reveal how the big brands see our future.

    Sadly much of what will be on display will probably last year’s launches being given a final push. At ...

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    Posted by: Bloggers' Gallery

    Tags: Euan Jarvie, Technology, MediaCom, CES

  • Native advertising: could its popularity mark its demise?

    23 October 2013

    Native advertising is a concept that is undoubtedly clever, but, should everybody rush towards doing it, would it signal an end for it as a medium?

    Native advertising could be seen as somewhat like the subtler, more savvy younger brother of traditional advertorial, but, as Carla Faria, Solutions Director at Say Media points out in her engaging article in our sister publication, Cream, "Native advertising may be many things, but advertorial it certainly is not". So what exactly is it then? What are its potentialities? What are its limits?

    Well, native advertising is a concept that's completely online for a ...

    Comments (6) | Permalink

    Posted by: Luke Cloherty

    Tags: Business, Online, Tech, Native, Technology, Advertising, Facebook, brand awareness, Advertising spend, Online advertising, Trends, branded content, Native Advertising

  • BBC Worldwide goes for global viewers: quality over frills

    21 October 2013

    BBC Worldwide has announced that it plans to invest an extra £30 million a year on content.This must be received as good news, particularly for the viewing public and particularly for those of you who, like me, believe that the Beeb is a consistently brilliant broadcaster and a credit to Great British media.

    The recent past has been somewhat tumultuous for the BBC. In the wake of the Jimmy Savile scandal, the high-profile row over severance packages for axed employees and, of course, their failed £100 million digital media campaign, some kind of positive PR is necessary for ...

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    Posted by: Luke Cloherty

    Tags: Creativity, content strategy, Content, BBC, Digital, Reputation, Technology, TV, Marketing, Video

  • RIM will get a boost but not salvation from BB10

    29 January 2013

    Two major factors have worked against RIM in the past two years: companies are no longer buying the majority of smartphones sold today, and individuals overwhelmingly choose devices other than BlackBerries when they make buying decisions. Both of these have depressed sales for RIM’s devices, and neither is going away. The first of these phenomena is unstoppable, and we expect a significant increase in employee-led rather than IT department-led smartphone buying. Our recent surveys suggest that even when employees aren’t choosing the device, they expect the replacement for their current BlackBerry to be an iPhone or an Android device. The ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Technology, Advertising

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