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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Engaging peripheral audiences – the unseasonal, untraditional and fleeting

    27 February 2014


    While a brand’s target audience makes up the majority of their sales, online retail presents a unique opportunity for marketers to also grow their market share with peripheral groups. This is an obvious, yet sometimes untapped way for brands to drive additional sales, but they should take care not to alienate their core audience along the way, says eBay Advertising’s Phuong Nguyen.

    The ability to observe what consumers are actually browsing and buying online allows brands to identify new and unexpected audiences as they emerge – from the growing numbers of male baking enthusiasts to the winter jet-setters shopping for ...

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    Posted by: Bloggers' Gallery

    Tags: Online, Shopping, Marketing

  • Mobile marketing trends from MWC 2013

    27 February 2013

    Mobile World Congress has morphed from a telecoms sector-specific trade show in years past to an industry event that has implications for everything digital. From retail, music and entertainment to gaming and social networking, smartphones and tablets are ubiquitous and many are waiting to hear how the latest apps, handsets and periphery technology will improve their everyday lives. The retail sector in particular has benefited from advancements in the mobile technology, and here are three trends in the mobile shopping space causing a stir in 2013:

    1. Augmented Reality – Retailers are joining up the online and offline shopping conversations ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, Mobile Marketing Strategy, Shopping, Retail

  • The price of love this Valentine’s Day

    13 February 2013

    As the world prepares itself to ‘feel the love’ this Valentine’s Day, retailers don’t want to miss out on getting a piece of the action. Timely then that e-commerce marketplace Rakuten has just released this infographic which explores the rise of online shopping around this global occasion. After all, retailers deserve a bit of that ‘loving feeling’.

    The research found that online sales in the US and UK have continued to rise year-on-year in the run up to Valentine’s Day with a significant spike the week before February 14, each year (last minute shoppers!) But there are so many different ...

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    Posted by: Jenni Baker

    Tags: Online, E-commerce, Shopping

  • Boys will be boys... Or will they?

    18 December 2012

    It’s so easy to assume that boys will be boys when it comes to their online activities. However, Blinkx has recently uncovered some home truths about men in Britain looking at their online habits.

    While gaming and social media would generally spring to mind, surprisingly men are most likely to carry out research (79%), followed by (wait for it!) shopping sites (57%). Social media and gaming (50%) and online dating sites (12%) were the next most popular online activities.

    What’s interesting for marketers is that men actually prefer shopping online to visiting physical stores, and they also prefer online marketing ...

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    Posted by: Jenni Baker

    Tags: Online, Shopping, Online advertising

  • The Digital High Street – what do shoppers really think?

    07 December 2012

    Wouldn’t it be great to know exactly how online shoppers think? With such a rapid uptake in e-commerce and more and more consumers opting to shop online, it is vital that brands keep up with the pace of technological change. Not only that, but it is more important that brands are living up to their consumers’ expectations.

    Interestingly a recent report entitled Adventures in Retail: The Other Line’s Moving Faster from Monotype’s Brand Perfect initiative found that there is a real disconnect between the digital experience retailers provide and the digital experience that consumers expect.

    Looking at consumer attitudes in ...

    Comments (5) | Permalink

    Posted by: Jenni Baker

    Tags: Online, Shopping

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