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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • An insight into native advertising

    03 February 2014

    With 99.8% of banner ads now being ignored by online users, native advertising is becoming graciously welcomed by marketers. There has been a lot of hype around the subject, but what actually is native advertising?

    For a full insight on the subject, take a look at ‘a rough guide to native advertising’. The guide, created by the Festival of Media Intelligence and in association with Forbes covers the basics and considers whether this new technique is here to last. For your complimentary copy click here.

    Comments (2) | Permalink

    Posted by: Laura Bracher

    Tags: Forbes, Infographic, Festival Intelligence , Native Advertising