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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • The show must go on

    28 September 2011


    Some time ago I remember reading about the decline of trade shows, that visitor numbers were falling, companies were investing less on their stands and their validity was being questioned.

    One exception to this must be dmexco in Cologne which I (and 19,000+ other people) attended last week.

    Having visited the event for the last four years (the first two when it was called OMD and took place in Dusseldorf) what has been interesting to me is to see the event evolve from being very much a German show into a more European, even international, event in terms of ...

    Comments (0) | Permalink

    Posted by: Stuart Colman

    Tags: dmexco, exhibitions