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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Big Data

  • Big Data: harnessing the power of the voice of the consumer

    23 May 2014

    In our connected economy, the consumer journey no longer aligns to the linear “funnel” most marketers have lived by for decades. Consumers now have the power to bounce between what used to be well-defined channels while shopping and buying and now they are able to discuss and share content on websites, social networks, and even on mobile applications while in the aisles of brick-and-mortar retail stores. Influence is being conveyed at every stage, so the most successful marketers today are developing campaigns that create a unified experience across paid, owned and earned marketing channels.

    With this in mind, marketers have ...

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    Posted by: Bloggers' Gallery

    Tags: Big Data, Bazaarvoice

  • The big rules of Big Data

    24 September 2013

    A recent study by leading management consulting company McKinsey & Co confirms what so many of us already know - that Big Data is big news. The report, entitled Game changers: Five opportunities for US growth and renewal, suggests that effective use of Big Data could fuel up to $325bn incremental annual GDP in retail and manufacturing by 2020. To this end it is more vital than ever for companies to manage their strategy when it comes to Big Data effectively – as those that do stand to gain the most.

    Yet for many brands, the term ‘Big Data’ alone ...

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    Posted by: Bloggers' Gallery

    Tags: Big Data