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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Egta deliver insights on the future of television and radio advertising - part 2

    04 February 2014

    Adapting to a consumer-centric business environment: the implications for television and radio sales houses.

    An article by Franz Prenner, president of egta, with the support of the association’s Board of Directors.

    Welcome to Part two of this article. In the earlier part, I shared the views of egta Board members on developments in the distribution and monetisation of audiovisual content. As stated there, the audiovisual industry faces many changes due to fragmentation of the market and shifting trading relationships, and this leads us to consider the other side of the coin: the changing business environment around audiovisual advertising sales. It ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Radio, egta, Advertising

  • Embrace new formats as advertising bites back

    17 January 2014

    While many predicted advertising budgets would trickle along in line with the fluctuations of consumer spend, the industry has actually been surprisingly buoyant with the IPA Bellwether report predicting the UK advertising market will have its best year since the pre-recession days of 2008.

    Much of this year’s predicted 5.4% growth will come from mobile, though with key events such as the World Cup taking place, we’d also expect TV to have a strong year. However, it’s video formats and digital outdoor which will be the key winners.

    Digital out of home formats are key to the growth of the ...

    Comments (7642) | Permalink

    Posted by: Bloggers' Gallery

    Tags: IPA Bellwether Report, ROI, 2014, Advertising

  • Life-stage targeting – the second generation

    18 December 2013

    Life stages can have a significant impact on how people shop and, by tapping into online insights, advertisers can now pinpoint and target them more accurately than ever before says eBay Advertising’s Phuong Nguyen.

    There are certain crossroads in life – from starting university, to becoming first-time parents, to retirement – that dramatically influence shopping behaviour and needs.

    Fifteen years ago, when e-commerce was in its infancy, brands had to rely heavily on what they knew about their customer’s age and gender to drive life-stage marketing – 18-24 year olds, for example, would all be grouped as students. But things ...

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    Posted by: Bloggers' Gallery

    Tags: Life-stage targeting, Retail, eBay , Advertising

  • Propeller releases top 50 influencers list in the marketing and advertising sectors

    28 October 2013

    Martina Lacey

    Martina Lacey, Global Head of Content at the Festival of Media, was named last week as one of the top 50 influencers in the marketing and advertising sectors. The list is compiled by Propeller, in association with Cision, and aims to highlight those leading the conversations in the media world. 

    The list works by using their influence score which takes into account over 40 online and offline factors such as outlet circulation, page views and unique visitors as well as social measures such as Facebook likes, retweets and blog comments. If they are not on social media, but are in ...

    Comments (6945) | Permalink

    Posted by: Laura Bracher

    Tags: Top 50, Festival of Media, List, Advertising, Marketing, Influential , Martina Lacey

  • Native advertising: could its popularity mark its demise?

    23 October 2013

    Native advertising is a concept that is undoubtedly clever, but, should everybody rush towards doing it, would it signal an end for it as a medium?

    Native advertising could be seen as somewhat like the subtler, more savvy younger brother of traditional advertorial, but, as Carla Faria, Solutions Director at Say Media points out in her engaging article in our sister publication, Cream, "Native advertising may be many things, but advertorial it certainly is not". So what exactly is it then? What are its potentialities? What are its limits?

    Well, native advertising is a concept that's completely online for a ...

    Comments (6) | Permalink

    Posted by: Luke Cloherty

    Tags: Business, Online, Tech, Native, Technology, Advertising, Facebook, brand awareness, Advertising spend, Online advertising, Trends, branded content, Native Advertising

  • Dassault Systemes' 2013 'IF WE' campaign: the way we think is imperative

    18 October 2013

    Dassault Systemes are a PLM (Product Lifecycle Management) solutions, simulation and CAD software company whose innovative technologies and latest campaign, 'IF WE', provide us with some serious, yet thought provoking, ideas to ponder.

    The campaign is based around the concept that if we ask the right questions we can change the world. Its facets are varied - some bordering on the edge of quirky sci-fi proposals a la Philip K Dick, others daring to ponder more real life scenarios, such as financial data and analytics and how we may choose to go on cruise holidays in the future (the answer: in ...

    Comments (1) | Permalink

    Posted by: Luke Cloherty

    Tags: Media, Business, Digital, Dassault Systeme, 3D, Advertising, Marketing, 2013, Innovation, Consumer insight, Branding

  • Native advertising: why it’s marketing’s hottest topic right now

    10 October 2013

    Native advertising is the phrase on everyone’s lips in digital circles right now. A glance at the agenda for The Guardian’s forthcoming Changing Advertising Summit is proof enough; in its agenda summary it states that native advertising “has arrived and is getting the industry excited”.

    But look a little closer and it seems that some pockets of the online advertising world are still approaching native with a surprising degree of caution. Why? Well, many an advertiser has read ‘native’ and thought ‘advertorial’. And there’s the rub. Native advertising may be many things, but advertorial it certainly is not. Many advertisers ...

    Comments (1) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Online, Advertising

  • Authenticity: The word at Cannes 2013

    28 June 2013

    Other than ‘P-Diddy’ authenticity was the word to define Cannes 2013. You couldn’t move for delegates extolling the authentic nature of this campaign, or that one.

    My favourite example, which picked up much precious metal, was the rebranding of every McDonald’s outlet in Oz to Macca’s in celebration of Australia Day. Of course the burger chain isn’t Australian, but the campaign is authentic simply because it is believable – McDonalds celebrating its Australian customers. It resonates with the Australian tendency to abbreviate everything and dish out nicknames like sweeties, but also sits very comfortably with what we know of the ...

    Comments (0) | Permalink

    Posted by: Bloggers' Gallery

    Tags: Creativity, Storytelling, Advertising

  • Changing the banking rules: Itaú’s Andrea Pinotti Cordeiro

    29 April 2013

    If there’s one thing that gets a crowd going, it’s babies. We’ve seen the global phenomenon that was Evian’s ‘Roller Babies’ and now the water brand is going for round two with its latest ‘Baby & Me’ global TV spot – it’s just a recipe for success.

    But is it something that you could place in the financial services sector? Turns out it’s something that completely worked for Brazilian bank Itaú Unibanco.

    Speaking at The Festival of Media Global in Montreux this morning, Itaú Unibanco’s marketing director Andrea Pinotti Cordeiro shared insights into how the brand is setting ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Social, Advertising

  • WFA Global Marketer Week: Putting the ‘P’ in marketing

    13 March 2013

    If there’s one word that stole the show at this year’s WFA Global Marketer Week in Brussels, it was ‘Purpose’. Indeed, even a survey carried out by the WFA and Edelman found that some 83% of marketers believe that brands should have a ‘purpose’.

    Brands need to put purpose into their marketing – they need a purpose to thrive. And that’s exactly something that Diageo’s global chief marketing officer Andy Fennell highlighted during his presentation to a room full of chief marketing officers. “We simplify things. We ask ‘What’s the brand’s purpose’? We don’t talk about the benefit anymore,” he ...

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Purpose, Advertising, brand awareness, Branding

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