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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Agency/ client relationships

  • Agency flaws

    13 October 2011

    P&G's director of global brand entertainment Rich DelCore revealed five key problems that he identified in the relationship between P&G and its agencies.

    Not enough good ideas
    Moving too slowly
    Confusing messages
    Multiple competing messages
    A lack of 360 degree approach

    P&G has aimed to resolve the above via its Brand Agency Lead initiative.

    Comments (0) | Permalink

    Posted by: Jenni Baker

    Tags: Agency/ client relationships, Business models, collaboration, Festival of Media LatAm

  • Is 2012 the right time to pitch your business?

    13 October 2011

    If I was a marketer I would be glad I waited out the (last) recession to review my media investments. It may prove that patience is valuable in seeking additional value from media spend. However, I would probably be getting ready to review in 2012 (if there is a current commercial imperative within the business). Get set, go!

    I wrote recently about some of the implications of media business reviewing next year and I have a few posts lined up on this subject looking at specific implications for agencies, clients, media owners and auditors.   

    For now, below are some ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, Agency Developments, pitches, Measurement, ROI & effectiveness

  • The great roster duplication challenge

    05 October 2011

    Think hiring an agency makes a marketer's life easier? Think again…


    Earlier this year ID COMMS had an audience with an extremely senior FMCG marketer in Europe, on route to our meeting we pondered what some of his biggest challenges might be: activating around the Olympics, portfolio management, creative excellence, navigating through user generated content and what it was doing to his brand. He certainly has an exciting role encapsulating all of these great marketing conundrums and more yet when we asked him directly what seriously keeps him awake at night the answer was none of those things. 

    What preoccupies ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, Integration, collaboration

  • It is no longer about costs. It is about costs.

    14 September 2011

    Are agency rosters getting harder to manage or easier? 

    (the picture is not a clue btw, honest)

    Earlier this month I heard again another very senior marketer ask a room of people (other very senior marketers) how to best manage a large roster of agencies. This is a big question, and in our experience becoming increasingly frequently asked. It's advisable (for sanity's sake)to consider this a simple problem rather than a complex one. 

    I believe the issue has two elements, firstly to get agencies aligned and focused enough to be able to collaborate in a constructive way that does not ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, Business models, pitches, Remuneration, Measurement, ROI & effectiveness, media costs, Ad Spend

  • 2012, new business and the shape of my Jacuzzi

    07 September 2011

    This month we've seen what some are calling the beginning of a double dip recession, although nobody has actually dared say that out loud. America's credit has been downgraded for the first time and they’re pulling money out of Europe, the Eurozone is causing nervousness by not adequately addressing the issues in Greece, Portugal et al putting huge pressures on Germany and France economies and their confidence to the point where the Euro itself is at risk. Alongside this, various agencies have also naturally scaled back their growth forecasts for this and next year and some large brands are starting ...

    Comments (0) | Permalink

    Posted by: Tom Denford

    Tags: consulting, Agency/ client relationships, auditors, pitches, Ad Spend

  • Women in advertising

    15 August 2011

    M&M took a break from the beaches, the yachts and endless parties in Cannes this year to attend Interpublic's Conversations on Women in the Advertising, Marketing and Media Industry breakfast. The M&M Team was so inspired by the breakfast that the Q3 issue is jam-packed with powerful females from around the industry. The issue also features our first female cover interview, the influential Martha Stewart.

    Ahead of the issue, which hits desks next month, here is a video of the panel discussion from the breakfast that included chief marketing officers from BMW, Coca-Cola and Microsoft along with agency leaders from ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Agency/ client relationships

  • Diversity is the key to agency stand-out

    09 May 2011

    Vivaki Nerve Center president Curt Hecht believes that diversity of talent and developing people who know how to work with clients will offer agencies the best opportunity to separate their offerings from that of their peers.

    According to Google vice-president for ad products Neal Mohan the ability to offer better quality is born out of optimisation.

    Mohan countered suggestions that media owners would ultimately miss out as agencies and advertisers increase their share by stressing the need for greater efficiency.

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Agency/ client relationships, Business models, collaboration, Agency Developments

  • Agency differences narrow as performance increases

    09 May 2011

    Pitches are likely to see a greater focus on client references and performance as access to better data and technology increases performance across the industry.

    Dell executive director for global CSMB Marcomms operators Anja Monrand believes that testing the relationship between the client and agency over a short-period offers the best route to fostering a successful working relationship.

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Agency/ client relationships, Agency Developments

  • Who's better CNN or BBC World News?

    24 March 2011

    Now is your chance to decide!

    Last year National Geographic was crowned the most creative of the TV bunch and Google the best ROI provider of the online players, now it is time to tell us who is the best in 2011.

    M&M’s industry wide survey aims to understand more about the international media landscape as part of its remit to report upon and inform the international media community.

    The linked survey below is designed to uncover attitudes towards different media channels in 2011, analyse spending trends and understand how different media owners are evolving in an increasingly complex media ...

    Comments (0) | Permalink

    Posted by: Martina Lacey

    Tags: Creativity, Online, Agency/ client relationships, Reputation, Print, TV, Remuneration, Consumer insight

  • IAA Summer Ball: Superheroes steal the show...

    16 July 2010

    Justin Davison, CNBC's Regional Sales Director UK & Scandinavia, on his experience at the IAA Summer Ball

    And so another eventful Summer Ball has gone down in the IAA annals. A great night was had by all, with some particularly memorable costumes and characters providing the office with a plethora of stories this morning.

    Superheroes were out in force – congratulations to those courageous enough to carry off the Superman look in particular! Batman’s sidekick, Robin – a superhero from Starcom - stole the show at our table.

    From CNBC’s point of view as lead sponsor of the event, the ...

    Comments (0) | Permalink

    Posted by: Josh Colley

    Tags: Agency/ client relationships

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