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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Behind the Great Firewall of China

    18 March 2013

    Despite government censorship in China, there is a vibrant social media landscape. While Facebook and Twitter are banned, Chinese clones have sprung up with millions of active users. Our analysis provides a snapshot of which Western figures interest people in China. We used our proprietary software to monitor conversations relating to more than 1,000 UK and US celebrities from a range of fields including sport, politics, business, entertainment and literature. These conversations were taken from social media platforms such as Renren, Sina Weibo, Tencent Weibo and Youku as well as blogs, forums and news sites.

    By looking at how various ...

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    Posted by: Bloggers' Gallery

    Tags: Social Media, China

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