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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Brand Loyalty

  • How brands can create better customer brand loyalty

    13 January 2014

    In an ever-competitive market where consumers are now shopping smarter, brand loyalty is more important than ever. With the ability to price-compare every purchase, brands need to ensure that their customers stay loyal in order to keep profits ticking over. The key to long-term loyalty is to understand the changing life-stages.

    Brands seeking to build long-term customer loyalty need to understand how people moving through different life stages will have changing needs, influences and values - and how these will affect their relationship with the brand itself and the purchase decisions they make.

    The key is to focus on what ...

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    Posted by: Bloggers' Gallery

    Tags: Brand Loyalty, Brands