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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Pernod Ricard

  • Don’t lose your credibility

    03 April 2014

    It’s often said that the influx of real-time marketing and the demand for multiplatform offerings can have an adverse effect on a brand’s tone of voice and messaging. It’s all too easy to get lost in the technology, the latest platform or gimmick, and lose sight of the overall brand objectives.

    And it’s refreshing when a leader can admit they don’t yet have all the answers. Take, Martin Riley, Chief Marketing Officer at Pernod Ricard and who Festival of Media Founder and Chairman of C Squared, Charlie Crowe will be welcome at the upcoming Festival of Media Global. Martin ...

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    Posted by: Bloggers' Gallery

    Tags: Festival of Media, Pernod Ricard