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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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  • Reaching global consumers no matter which mobile device is in their hands

    07 April 2014

    With great opportunity comes great responsibility, to paraphrase Voltaire. And the boom in global mobile device usage has certainly opened up huge opportunities for marketers to reach consumers browsing from mobile devices. However, with the thousands of different connected devices being used across the world, marketers must proceed through this new landscape with an eye to the opportunity it represents, as well to their responsibility for their customers’ online experiences.

    At the core of every online marketing strategy should be the aim to deliver a seamless user experience across all connected devices – whether based on desktop or mobile. Marketers ...

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    Posted by: Bloggers' Gallery

    Tags: Mobile, dotMobi, DeviceAtlas