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M&M’s Blog goes behind the headlines to offer a running commentary on the business dynamics within the international media and marketing industry. The M&M editorial team joins forces with industry experts and local market heroes to balance a bird’s eye view of global trends with the importance of local insight.

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Wired

  • iProperty? Steve Jobs fronts Apple's new office pitch

    09 June 2011

     

    The front of the recent UK edition of Wired magazine features Apple boss Steve Jobs. In technology terms this is like Vogue having Coco Chanel herself on the front cover. For its readers, Jobs is a name to be revered, and I suspect many members of the Wired community genuflect at the mention of his name. 

    The 'ideas, technology, design, business' bible has divined 37 lessons that mere mortals can learn from Jobs. Even God only needed 10.

    One of the articles in the feature is entitled Dazzle Your Audience, which discusses the man from Apple's superlative corporate storytelling technique. ...

    Comments (0) | Permalink

    Posted by: Juliet P. d'Arguesse

    Tags: Apple, Steve Jobs, Wired

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