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Oculus Rift

  • What Oculus Rift means for brands

    01 July 2014



    Since its acquisition by Facebook for $2bn in March, there has been much speculation and debate around the Oculus Rift. Previously well known to those in development and design as the hugely successful kickstarter project, (initially funded in 2012 for over $2m from a $250,000 goal), the question now being asked is how can this really be used to create brand experiences?

    Paul Dixon, director of motion at DesignStudio talks about the potential of the Oculus Rift, and why brands should sit up and pay attention to Virtual Reality. 

    For us at DesignStudio, the excitement is in the experience. ...

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    Tags: Oculus Rift

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